Lexus prepares 30-second commercial spot for Super Bowl to showcase the 2013 GS
By Julybien, 18 Jan, 2012. 0 Comments
2013 Lexus GS
Lexus upped its marketing level for the 2013 GS with a 30-second TV commercial spot for the February 5 Super Bowl game scheduled to be shown live in NBC. The commercial spot will hint that Lexus will launch more premium cars in the future. The commercial was created by Attik while overall GS launch advertising is led Team One.
The commercial could also be seen in a 15-second preview at Facebook.com/Lexus and YouTube.com/Lexus, the automaker said in a statement today. Scheduled to be shown at the live broadcast of the Super Bowl are commercials from Hyundai Motor America, General Motors, Volkswagen of America and Acura.
Hyundai has two spots during the broadcast, and a 60-second commercial before kickoff. Volkswagen has a 60-second spot for its 2012 Beetle. Acura has also gained a spot. GM, meanwhile, revealed it is working on five commercials for the Super Bowl, which may include Chevrolet Camaro, Volt and the Sonic, and the ATS.
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