Lexus LFA proves an easy sell, in the land of Porsche and Ferrari
By Andrew C., 27 Aug, 2010. 0 Comments
Lexus LFA
As we may know already, Lexus has a tough job selling its cars in the backyard of BMW, Audi and Mercedes-Benz. As it wasn't hard enough, selling the Lexus LFA sports car appears to be an impossible mission to an elite European clique accustomed to Porsche and Ferrari. Actually, it is not hard at all, as the Japanese manufacturer announced that a third of the orders from Europe were placed in Germany, the home of Porsche. Lexus already brought these customers to this year's Nurburgring 24-hour endurance race in Germany to wine and dine them as two LFAs competed in the race. According to Lexus, the buyers had plunked down 100,000 euros ($125,715). Apparently, the future LFA owners said that they were looking for a different sports car without being flashy or overwrought. Also, the customer service offered by Lexus is a refreshing contrast to the haughty elitism of rival brands.[via autonews - sub. required]
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