Lexus seeks to increase its hybrid lineup sales in North America higher than its present level of about 10%. Lexus is then preparing to offer more hybrid offerings in the near future. Lexus’ worldwide hybrid sales account for about 20% but in Japan, this makes up around 80%. This year, a hybrid variant was added to Lexus’ ES lineup. The new LS also got an F Sport variant for its hybrid model. Lexus is actually hoping to leverage its F Sport line to help in promoting hybrid sales, under the belief that U.S. buyers continue to prefer performance over mpg. Lexus currently offers F Sport options on its LS, GS, CT, and RX hybrid models.
Lexus planning to increase its hybrid lineup sales in North America by 10 percent
by Andrew Christian, Email, 26 Oct, 2012
2013 Lexus ES 300h
