Bentley, Estede say that demand for their sunglasses exceed expectations

Article by Christian Andrei, on September 8, 2011

Estede and Bentley Motors, marking their first anniversary of partnership, revealed that orders for the initial of a limited solid gold sunglasses series are exceeding expectations, generally in the main markets of Russia, Hong Kong and China.

This first set of Bentley Eyewear builds on the rich experience of Estede in producing high-end eyewear, coupled with the sophisticated design for which Bentley is renowned all over the globe. The initial styles are timeless but modern in shape, and come in 18ct solid gold, platinum or silver palladium.

The featured Bentley “B” settled in hand-polished enamel coating as well as carefully engraved surfaces which reflect the quilted leather designs that are among the unique elements of this first collection.

While the materials signify exceptional and exclusive luxury, the styles themselves are informal, easy to wear, and simple. The sunglasses and frames are made to order, individually numbered and are limited to 100 pieces per color variant.

Bentley Eyewear set utilizes special sunglass lenses, which do not only provide 100 percent UV protection but also the latest lens technology with innovative coatings. The products come in exclusive packaging which emphasizes the high level of design and quality.

The eyewear case does not only suit perfectly into the new flagship Bentley Mulsanne, but also makes its own statement. The materials of platinum or gold coupled with the handcrafted workmanship make the frames special. Meanwhile, the fusion of technology and craftsmanship plus the aspect of individualization make Bentley sunglasses and frames truly unique.

Christoph Rosenauer, son of Albrecht F. Rosenauer, who founded Estede in 1991, states that the eyewear has been very popular and the number of orders has surpassed their expectations. He also added that aside from the main markets, the company will start to distribute the products in the Middle East, Great Britain and the US. Moreover, he emphasized that the company’s main attraction is the high level of personalization that they can offer.

Press Release

BENTLEY AND ESTEDE - SETTING THEIR SIGHTS ON SUCCESS

To mark one year of co-operation, Bentley Motors and Estede are delighted to announce that orders for the initial collection of a limited series of solid gold sunglasses are exceeding expectations, particularly in the main markets of Hong Kong, China and Russia.

This first collection of Bentley Eyewear builds on Estede’s rich experience in manufacturing high-end eyewear, combined with the sophisticated design language for which Bentley is renowned around the world.

The initial styles are timeless but modern in shape, available in either 18ct solid gold, silver palladium or platinum. They can be seen as the epitome of luxury eyewear. The characteristic Bentley “B” settled in hand-polished enamel coating, as well as carefully engraved surfaces, reflecting the quilted leather design, are some of the unique elements of this first collection. While the materials denote exclusive and exceptional luxury, the styles themselves are easy to wear, simple and informal.

All the frames and sunglasses are made to order, individually numbered and limited to 100 pieces per colour variation. The Bentley Eyewear collection uses special sunglass lenses, which not only offer 100 per cent UV protection but also reflect the latest in lens technology with state of the art lens coatings.

The products come in exclusive packaging which underlines the high level of quality and design. The eyewear case not only fits perfectly into the new flagship Bentley Mulsanne, but also makes a statement of its own. The materials of gold or platinum combined with the handcrafted workmanship makes the frames special, while the fusion of craftsmanship and technology plus the aspect of individualisation make Bentley frames and sunglasses truly unique.

Christoph Rosenauer, son of Albrecht F. Rosenauer, who founded Estede in 1991, says: “The eyewear has been received very well with more orders than we could expect. Currently our main markets are Hong Kong, China and Russia, but we will start by the end of this year to distribute the products also in Great Britain, the US and the Middle East.

“Our main attraction is the level of personalisation that we can offer. The customer can order the frames or sunglasses in the size needed, we can offer them in white, pink or yellow gold (or even platinum if requested). Also the case is made to order and can be in any hide colour that Bentley offers, since we use the same leather as Bentley.

“Due to this level of personalisation we only produce to order according to the customer’s specifications. We do not carry stock at present.”

The eyewear is sold through optical retail networks around the world.

Estede for Bentley
Mulsanne range

Model B-001 in Red Gold, White Gold and 950 Platinum
Handcrafted from 18ct red gold, white gold or 950 platinum, the limited edition sunglasses will each be made to order featuring an engraved serial number ranging from 1-100.
Design details from the Bentley Mulsanne include the knurling effect and Bentley 'B' which feature on the handcrafted gear lever.
Zeiss polarised lenses provide improved vision in strong light conditions.
Handmade in Germany.
The sunglasses come with a leather presentation box and a hard case made to fit into the console of the Bentley Mulsanne.

Prices
Prices start at € 10,000 for the limited edition 18ct gold sunglasses and at € 7,700 for other 18ct models in the range. Platinum sunglasses start at € 31,500.

 

Topics: bentley

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