How would you like to choose the style of your own Bentley? Somehow, Bentley helps interested buyers do just that with its newest application – the Inspirator. This innovation from the British carmaker – compatible only with iOS devices -- somehow can detect one’s personal preferences and translate them into a suitable recommendation.
The Inspirator works by first making an interested buyer watch a series of videos in any iOS device. Thanks to the device’s camera function and the app’s facial and emotion recognition software, the Inspirator can gauge and analyze a viewer’s facial expressions and reactions while he or she is watching.
How the viewer responded to the current video will dictate the succeeding one. Likewise, the response of the viewer on certain images will enable the Inspirator to determine their personal preferences.
Throughout the film and the configuration process, viewers are supported by a guide who prompts them to determine the features and finishes most appropriate to their lifestyle and preferences. At the end of the film, the app will create and reveal a vehicle configuration that will suit the taste of the viewer.
This configuration, however, may not be the customer’s final makeup for his or her Bentley. Customers could further personalize their Bentleys by availing of the accessible options offered by the British carmaker.
This new app is able to identify around 34 facial landmarks at 15 frames per second using precise emotion metrics algorithms built using the largest emotion data bank in the world. In fact, this bank has over 12 billion emotion data points collected and analyzed from around 3.4 million faces in 75 countries.
Kevin Rose, Board Member for Sales and Marketing, remarked that choosing the specs of a Bentley is a personal experience as this reflects one’s personality and taste. He noted that the Inspirator seeks to have an understanding of the inspiration behind this process.
He added that this new app provides curated responses that can be personalized to allow customers to make their Bentley their own. While the Inspirator is currently available just for the Bentayga, Bentley is planning to include its other offerings in the app. The Inspirator can be downloaded at www.bentleymotors.com/inspirator or from the Apple App Store.