BMW releases new ‘Lifestyle Collections’

Article by Eugene Conan, on November 5, 2014

BMW has released its Lifestyle Collections -- the result of its long-standing tradition of combining the brand’s high-tech innovations with exquisite yet emotional designs. The collection has 4 different product groups each with their own style. These are: classic, elegant, sophisticated, and sporty. All the products are the perfect travel companion while also looking great at your home. The timeless but sporty designs of its luggage are accentuated with the clean lines.

The accessories not simply display elegance but also pay painstaking attention to detail. Rounding up the additions to the collection are very finely detailed model cars for those who are into collecting and even toy cars aimed at children. The Lifestyle Collections are available at selected BMW dealers or may be ordered online at shop.bmw.com. One particular feature of the luggage is a handle with an extendable telescopic bar which comes in useful especially when checking in for a flight where every second counts.

In particular, BMW’s black Modern Boardcase is very handy for flights and during those short getaways. It has two outer compartments that can be accessed easily while providing space for items that you may need at a moment’s notice. The inside meanwhile has the necessary storage space for your travel needs. The Modern Boardcase can be used as a carry-on since it weighs about 3.2 kg.

The BMW Modern Trolley on other hand measures 22” and has extra-strong handles with easy-glide rubber wheels for that extra comfort. Unlike the Boardcase, the Trolley weighs 3.7 kg. BMW’s Modern Messenger Bag meanwhile has a padded handle with a shoulder strap and is flexible and light weighing only 500 g. Its two padded man compartments are large enough to hold laptops that measure up to 15 inches.

The Modern Messenger Bag can fit on a trolley. The BMW Modern Sports Bag has a roomy main compartment giving it a lot of space. That is not the only cool feature as it also has a lot of practical features. It has a flexible shoe compartment that has a ventilation mesh, an extra key pocket, and a wide side pocket that has special compartments. The Modern Sports Bag is a good choice for people who are active and always on the go.

Despite its many features, the Modern Sports Bag weighs at only 1.2 kg. Another exciting product from the collection is the BMW Jacket which exudes both elegance and practicality and comes in blue or black. The jacket has a concealed inner pocket where you can put valuable items or car keys and a large inner pocket for smartphones and even tablets. The sleeve is driver-friendly and gives maximum freedom when it comes to movement behind the wheel.

During cold weather, the jacket is able to keep you warm through the fleece lining and two-tone water-repellent out fabric which is woven. The BMW Jacket has two versions: a longer cut for men and a more tapered fit for women. Whereas the inspiration for the BMW M model cars was motor racing, BMW M Collection who has kinship with dynamism and power, and of course, the most powerful letter: M.

The BMW M comes in both matt black or red. The BMW M reversible down jacket, aimed at ladies, has two sides that can change from subtle to fiery in an instant. This light jacket can be worn regardless of the weather due to the tapered cut as well as its wind and water-resistant fabric. The male version of this jacket is the BMW “2-in-1.” The jacket is a dark all-rounder that has a flashy sip-off body warmer with the rich M red.

The outer jacket is crinkle free and composed of shape memory fabric. The precise quilting of the jacket assures the wearer that it will be a great fit while ensuring minimal weight. With its wind-proof button strips partnered with its large and fleece flap pockets, you are assured that you remain comfortable whatever the weather is.

Finally, there is the BMW M Carbon Chrono. This wrist watch has a carbon face with stainless steel and is water-resistant up to a depth of 100 meters. The time is behind a scratch-resistant cover made of mineral glass and is displayed through a bright red second hand. Completing this is a perforated wrist strap made of real leather with a red trim.

Press Release

Meticulous attention to detail. BMW unveils its Lifestyle Collections

Munich. BMW has a long tradition of combining high-tech innovation with stunning, emotional design. This combination also comes to the fore in the new BMW Lifestyle Collections. The four different product families – sophisticated, classic, sporty and elegant – catch the eye with their distinct styles. They make the perfect travel companion and also cut a fine figure at home. What makes the sporty yet timeless design of BMW’s luggage creations particularly attractive are the clean lines. The accessories exude elegance and meticulous attention to detail. Toy cars for children and finely detailed model cars for collectors round out the new additions to BMW Lifestyle Collections. All products are available at shop.bmw.com and at selected BMW dealers.

BMW Collection.
Sometimes every second counts – like when checking in at the airport. That’s where a handle and an extendable telescopic bar come in useful. The black BMW Modern Boardcase is ideal for flights and short getaways. Two easily accessible outer compartments provide space for everything you want to have at hand. There is also plenty of storage space on the inside. The case is suitable for carry-on and weighs just 3.2 kg. Its big brother, the BMW Modern Trolley, 22", offers additional comfort with its easy-glide rubber wheels, plus extra-strong handles. It weighs in at 3.7 kg. The BMW Modern Messenger Bag with shoulder strap and padded handle is ultralight (500 g) and flexible. Two large, padded main compartments are suitable for laptops up to 15 inches. The BMW Modern Messenger Bag also fits perfectly on top of a trolley. The BMW Modern Sports Bag offers plenty of space thanks to its roomy main compartment. And that's not all. Its design features a wide range of practical extras – these include an additional key pocket, plus a flexible shoe compartment with ventilation mesh. It also features a wide side pocket with special compartments. A true all-rounder that is tailored to the needs of active people. All that and it weighs just 1.2 kg.

Elegant and practical – the BMW Jacket in blue/black. It offers a concealed inner pocket for storing your valuables or car keys, plus large inner pockets for tablets or smartphones. The driver-friendly sleeves guarantee maximum freedom of movement behind the wheel. The all-weather jacket’s two-tone, woven, water-repellent outer fabric and fleece lining will keep you warm. The ladies’ version has a tapered fit, while the men’s version features a longer cut.

The same rules apply to life as out on the streets: It’s all about the right accessories. That's why the BMW Iconic Collection offers a range of wallets made from the finest Italian calf leather that are as visually stunning as they are practical. The brushed stainless steel BMW Cufflinks with rubber inlay are very popular accessories and are almost a classic of the Lifestyle Collection. They feature the typical BMW kidney grille style and are a perfect fit for the wrist. Their original design was created especially for the Iconic collection. The star feature: They can be closed using just one hand. The BMW Money Clip is elegant and sophisticated in equal measure. It has a high-grade embossed BMW logo on the back and is also comfortable to hold thanks to the grooved rubber inlay.

BMW M Collection.
Motor racing was the direct inspiration for the BMW M range of cars. The BMW M Collection is for anyone who has an affinity for power, dynamism and the most powerful letter in the world: M.
Striking red or matt black. Those are the two sides to the new BMW M reversible down jacket for ladies, which can turn from subtle to fiery in the blink of an eye. The light jacket is perfect in any weather thanks to its tapered cut and wind and water-resistant outer fabric. The practical reversible jacket has a male counterpart with the BMW “2-in-1” jacket. This dark all-rounder features a snazzy zip-off down body warmer in rich M red with functional details. The crinkle-free outer jacket is made from shape memory fabric, while its precise quilting ensures a great fit and minimal weight. The wind-proof button strips and large fleeced flap pockets ensure you stay comfortable whatever the weather. The BMW M Carbon Chrono will demonstrate its qualities when put to the test. This striking brushed stainless steel wrist watch is water-resistant up to 100 metres and features a carbon watch face. A bright red second hand displays the time behind the scratch-resistant mineral glass cover. This is perfectly complemented by the perforated real-leather wrist strap with red trim.

BMW Kids Collection.
E-mobility starts with the kids. The BMW Z4 RideOn in red for children from three to five years old is made from pollutant-free plastic and can be operated for up to two hours. The lights and indicators, plus speakers, horn and motor sounds guarantee that authentic driving feel. And there’s also a volume control if it all gets too wild. The BMW Z4 RideOn has a top speed of around 4 km/h.

BMW Miniatures.
Size doesn’t always matter. But perfection does, right down to the smallest detail. That’s why the original BMW Miniatures are so fascinating. The latest miniature in the range is the BMW i8 in the scales 1:18, 1:43 and 1:64. The dynamic lines of the plug-in hybrid make it a crowning part of any collection. The realistic 1:18 scale model features real steering and has an impressive collection of extra details. The wheels are made from rubber, while the seat belt is made from real belt fabric. Are you ready to hop in?

Topics: bmw, accessories

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