Ford launches the Fiesta app for the Apple iPad

Article by Christian Andrei, on September 17, 2010

Ford released today the Fiesta app for the Apple iPad, which means the small hatchback became the first vehicle from FoMoCo to use an app to deliver a one-of-a-kind interactive brochure experience.

With more than 3 million Apple iPads sold, this became the perfect platform for Ford in order to reach out to customers. As a result, Ford created an interactive sales brochure that shows all the information you need and can’t find in a typical dealer brochure.

Users can check out Fiesta’s features (such as keyless entry and push-button start) but also details regarding the available tattoos and graphics.

Furthermore, the app describes how the Ford Fiesta, with the help of its six-speed PowerShift automatic transmission, can achieve an impressive EPA raging of 40 mpg highway.

The app also shows information regarding the seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions.

Ford Fiesta owners who also own an Apple iPad can use the device to achieve a unique experience when driving their Fiesta vehicles. The Fiesta App is aimed to helping Ford Fiesta drivers gain an in-depth knowledge of how each of the 15 exclusive features of the Ford Fiesta works.

The app surpasses sales brochures in terms of accessibility and comprehension, thanks to the short videos that they can access when using the app. Drivers can open up descriptions for each feature, but the app does not stop at that.

To further drive the point home, each description is accompanied by a short but informative video. The Fiesta App represents an interactive way of understanding the very technical aspects of the Ford Fiesta. By using the iPad, drivers get the unique capability of understanding their vehicles through a simple interface.

Press Release

New Ford Fiesta is adding an app for the Apple iPad

Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford's widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.

With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.

Interactive information at your fingertips

The Fiesta App gives customers interested in a Fiesta a rich experience with Ford's newest small car, providing a depth of information that couldn't be achieved in a typical sales brochure.

"It's done in a simple way that iPad users are accustomed to. It's very interactive, yet very educational at the same time," said Zaremba. "It connects with Fiesta target customers in a way they appreciate."

App users will be able to check out all of Fiesta's 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

Additional Fiesta App information includes:

  • Quality: Informs app users about how Fiesta achieved quality through strength and quietness
  • Safety: Details how Fiesta features seven standard airbags, including a new driver's knee airbag specifically developed to help reduce injuries in frontal collisions
  • Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected
  • Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear
  • Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta
  • Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame
  • The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.

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