In today's world, social media has become a part of every person's daily life. Because of this, Ford is incorporating The Meople.Connector app into Ford’s connectivity system SYNC AppLink.
Available for iOS and Android devices, this app will allow drivers to retrieve messages from various social media sites such as Twitter and LinkedIn while driving using the voice-control feature that allows them to focus on the road and keep their hands on the wheel.
According to The Reuters Institute Digital News Report 2015, individuals ranging from 44 years old and below typically get news and updates online including various social media sites. And by 2018, one out of three people worldwide will be using social media.
Don Butler, the executive director of Connected Vehicle and Services at Ford Motor Company, said that social media has become the main source of information for today's generation. Social media has become part of modern life and is now the source of sport updates, breaking news, and even birthday reminders.
By adding news and personal communications, customers can now stay connected throughout their day in a safe and easy manner. With Meople.Connector, the company’s first AppLink-enabled social media app for SYNC, drivers can now schedule updates, send current location to friends, family and colleagues, "Read”, “Answer”, or “Skip” messages by voice commands and respond to messages using the customizable pre-determined messages.
Ford’s SYNC AppLink technology was successfully launched in Europe in 2013. The technology allows drivers to activate various smartphone apps using voice commands, such as Audioteka, Cityseeker by Wcities, Goal Live Scores, Cyclops, AUPEO!, Eventseeker by Wcities, Glympse, Spotify, Radioplayer, and Roald Dahl Audiobooks.
This California-based company saw the need of this app and has provided innovative solutions to combine user's social networks and social feeds into one stream. The application is available in several languages including English, German, Russian, Italian, Spanish, and French.
Don Butler issued a statement, pointing out that Ford had been collaborating with Meople.Net to ensure that drivers can stay connected and still be able to maintain their focus on the road.
According to Dzmitry Markovich, the founder of Meople.Net, social media had changed how people communicate. However, social media sites are tricky to access especially when driving.
Because of this, Meople.Connector developed solutions to allow drivers to access and respond to social communications and make the process as easy as when they’re replying to text messages or making/answering calls.