Ford lets drivers access social media via voice-control thru Meople.Connector app

Article by Christian Andrei, on November 1, 2015

In today's world, social media has become a part of every person's daily life. Because of this, Ford is incorporating The Meople.Connector app into Ford’s connectivity system SYNC AppLink.

Available for iOS and Android devices, this app will allow drivers to retrieve messages from various social media sites such as Twitter and LinkedIn while driving using the voice-control feature that allows them to focus on the road and keep their hands on the wheel.

According to The Reuters Institute Digital News Report 2015, individuals ranging from 44 years old and below typically get news and updates online including various social media sites. And by 2018, one out of three people worldwide will be using social media.

Don Butler, the executive director of Connected Vehicle and Services at Ford Motor Company, said that social media has become the main source of information for today's generation. Social media has become part of modern life and is now the source of sport updates, breaking news, and even birthday reminders.

By adding news and personal communications, customers can now stay connected throughout their day in a safe and easy manner. With Meople.Connector, the company’s first AppLink-enabled social media app for SYNC, drivers can now schedule updates, send current location to friends, family and colleagues, "Read”, “Answer”, or “Skip” messages by voice commands and respond to messages using the customizable pre-determined messages.

Ford’s SYNC AppLink technology was successfully launched in Europe in 2013. The technology allows drivers to activate various smartphone apps using voice commands, such as Audioteka, Cityseeker by Wcities, Goal Live Scores, Cyclops, AUPEO!, Eventseeker by Wcities, Glympse, Spotify, Radioplayer, and Roald Dahl Audiobooks.

This California-based company saw the need of this app and has provided innovative solutions to combine user's social networks and social feeds into one stream. The application is available in several languages including English, German, Russian, Italian, Spanish, and French.

Don Butler issued a statement, pointing out that Ford had been collaborating with Meople.Net to ensure that drivers can stay connected and still be able to maintain their focus on the road.

According to Dzmitry Markovich, the founder of Meople.Net, social media had changed how people communicate. However, social media sites are tricky to access especially when driving.

Because of this, Meople.Connector developed solutions to allow drivers to access and respond to social communications and make the process as easy as when they’re replying to text messages or making/answering calls.

Press Release


Ford is making it easier for drivers who wish to use social media while on the move, to keep their eyes on the road and hands on the wheel.

The Meople.Connector app, available for iOS and Android devices, will be introduced to Ford’s connectivity system SYNC AppLink to enable drivers to use voice-control to listen to messages from social media sites such as Twitter and LinkedIn.

The Reuters Institute Digital News Report 2015 shows that those aged 44 and under are most likely to get news online, including from social media.* By 2018 it is estimated that worldwide one-in-three people will be using social media.**

“For many people today, social media is fundamental to staying up-to-date and informed. From a reminder that it’s a friend’s birthday, to hearing the minute your football team scores a goal, to breaking news, social media is part of the fabric of modern life. By adding further news and personal communications, we are helping to ensure customers can stay seamlessly connected throughout their day in a safe and stress-free way,” said Don Butler, executive director, Connected Vehicle and Services, Ford Motor Company.

After drivers are alerted to messages, they can then use voice commands to “Read”, “Answer”, or “Skip”, the message. Should they choose to respond to the message, they can do so using pre-determined messages, which can be customised by the user. Drivers can select how often updates are received, and to send their current location to friends, family and colleagues.

First introduced in Europe in 2013, Ford’s SYNC AppLink technology enables drivers to voice-activate a range of smartphone apps, including Audioteka, AUPEO!, Cityseeker by Wcities, Cyclops, Eventseeker by Wcities, Glympse, Goal Live Scores, Radioplayer, Roald Dahl Audiobooks and Spotify. Meople.Connector is the company’s first AppLink-enabled social media app for SYNC.

“We worked very closely with Meople.Net to develop an experience that would allow drivers to stay connected while ensuring they remain focused on the road ahead,” Butler said.

Founded in 2012, Meople.Net is a California-based start-up offering a simple, powerful solution to combine a user’s social networks and social feeds into one stream. Meople.Connector is the company’s first app for a vehicle. It is available in English, French, German, Italian, Spanish and Russian languages.

“Social has triggered a game-changing communications shift, with more and more people using networks to communicate. But people can’t be on every site at once, especially when driving. Meople.Connector enables drivers to access and respond to social communications with the same ease as making phone calls and sending text messages,” said Dzmitry Markovich, founder, Meople.Net

Ford will show in-car apps in operation at Web Summit, one of the world’s leading technology conferences, which takes place in Dublin Nov. 3-5. In addition, the company is inviting developers to take part in a 24-hour challenge to design apps for SYNC AppLink. Organised with Web Summit, the SYNC AppLink Developer Challenge Dublin, which starts at 09:00 WET, on Nov. 2, will give programmers a chance at £54,000 prize money and the opportunity to develop new apps with Ford. Teams have until October 31 to register at

Topics: ford, app

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