Jaguar and Oliver Sweeney have introduced their latest co-developed driving shoe styles as part of a current partnership between the two companies. The two new formal driving shoe styles were dubbed “Whitley” and “Sayer” to celebrate names familiar to the British carmaker.
The first name pays tribute to Jaguar’s global headquarters in Whitley, Coventry, while the second celebrates the man who was responsible for the design of the C-type, D-type, E-type, XJ-S and the unique XJ13, Malcolm Sayer. Interestingly, Whitley and Sayer were designed and developed using methods similar to those used by Jaguar design.
For instance, the shoe styles were first sculpted and refined in clay. Then, they were 3-D printed using composite plastics to get them ready for approval. Once approved, the shoe styles were then sent Oliver Sweeney’s factory in Italy for handcrafting and stitching and become real finished shoes.
Designers made sure that the shoes feature very flexible yet firm soles that will maximize the driver’s comfort while driving while maintaining the flowing lines of the upper’s style. Likewise, the shoes feature a special heel profile that was chamfered to form a pivot point for better pedal control.
They also feature waist-less finish that prevents them from catching on pedals while the driver is behind the wheel. Both Whitley and Sayer have an upper design that derives some styling cues from the Jaguar XJ saloon. For instance, the curved sewn panel on the shoes takes a line similar to that of the D-pillar of the XJ.
Likewise, the chisel toe profile of the shoes evokes the signature squared-off Jaguar saloon grille. Julian Thomson, Jaguar’s Advanced Design Director, described the collaboration between the carmaker and Oliver Sweeney as “a great relationship,” noting as both brands have many things in common like British craftsmanship, artistry and a love of the creative process.
On the other hand, Tim Cooper, Cobbler-in-Chief at Oliver Sweeney, remarked that collaborating with Jaguar has been inspiring. He said that the brands worked together to create something that reflects what they both represent -- a luxurious modern take on traditional craftsmanship.
For those interested in purchasing these new “Jaguar by Oliver Sweeney” formal driving shoes, sales began in late September 2015 at Oliver Sweeney retail stores and the brand’s Web sites. The shoes are priced at £325.