Mercedes-Benz Style presents the Arrow460 Granturismo luxury yacht

Article by Christian A., on October 20, 2016

Mercedes-Benz Style is showing the world at the Monaco Yacht Show that elegance and finesse of Mercedes-Benz could also be brought into other areas of life aside from the automobile.

Its presence at the international boating event is highlighted by the unveiling of two new premieres that fully shows how contemporary luxury typical of Mercedes-Benz Design of Sensual Purity could also be experienced on the water and air.

Anchored in Monaco's harbour at Pier T (berth T17bis), the “ARROW460 - Granturismo" features a revolutionary interior that fuses the benefits of a sporty, open boat and the spaciousness and privacy of a luxurious trunk cabin cruiser.

A result of cooperation between Mercedes-Benz Style and Silver Arrows Marine (SAM), this state-of-the-art motor yacht -- could accommodate up to ten passengers. Featuring large side windows that can be retracted and windscreen that can be raised, the ARROW460 – Granturismo allows passengers to sit comfortably while experiencing a sense of sitting in the open.

Presented as an Edition 1 model – with its maiden voyage made in April 2016 – the motor yacht offers a high level of comfort, thanks to a separate multi-functional console and a luxurious bathroom. Adding to the luxurious character of the interior is the use of wood trim all throughout.

The grain of the eucalyptus wood tags on the overarching forms of the interior lining is seen to highlight the overall flow of the yacht’s interior. Its floor is covered with a sustainable composite material, further refined by an elegant color combo and a flowing décor.

In addition, the yacht’s glazing makes use of a new technology that allows electronic control of light transmission, just like that of the Mercedes-Benz Magic Sky technology. This technology also allows the silver glazing to be seamlessly integrated in the yacht’s overall silhouette. SAM chairman Ron Gibbs remarked that the ARROW460 – Granturismo combines maritime engineering artistry with Mercedes’ charismatic styling and high level of elegance.

He noted that that by fusing the design idioms, technologies and ideas of the maritime and automotive worlds, they managed to create a new standard for motor yachts. SAM will commence production of the yacht in the next few months, and begin initial delivery in the second half of 2017. The ARROW460 -- Granturismo has been on exhibit at the Monaco Yacht Show.

Also at the event, Mercedes-Benz Style and Lufthansa Technik are making a virtual 3D presentation of the final interior design of a VIP cabin for aircrafts made for short- and medium-haul flights like the Airbus A320 and the Boeing 737 family. This luxurious cabin could accommodate 16 VIPs, and is amazingly larger than the usual interior of an aircraft.

This was achieved by replacing the traditional separation of ceiling, wall and floor by an elegant spiral layout, with the interior appointments fitted homogeneously and organically – just like that of a DNA helix.

Moreover, since the individual spatial elements now flow into one another, the aircraft now features new, independent zones sans the usual seat and wall layout. This VIP cabin features a wide, open welcome zone that includes a galley and a kitchen as well as a private room and a bathroom. Located just behind the lounge and dining areas is a separate room with entertainment and information technology, as well as guests' private area.

Interestingly, the bedroom and the bathroom – with a free-standing shower -- are separated by transparent walls. A large, luxurious bed that features a concave, upholstered headboard serves as the focal point of the bedroom. The VIP cabin is provided with elegantly detailed furniture that seemingly integrates with the aircraft’s interior as well as windows cleverly concealed by black panels, as inspired by the screen design of the Mercedes-Benz S-Class.

These panels feature the Mercedes-Benz Magic Sky technology, which allows them to be dimmed electrically to transparent from black. In addition, these panels could be integrated with screens and touchscreen units for infotainment system.

Wieland Timm, Vice President Sales VIP & Special Mission Aircraft at Lufthansa Technik AG, commented that the new cabin design is targeted towards customers in the VIP and VVIP sector seeking innovative and astonishing design solutions for their aircrafts.

He added that the modular concept that the partners have developed should prove to be an ideal solution for the most discerning demands. Visitors could view the virtual 3D presentation at Lufthansa Technik and Mercedes -Benz Style’s stand at the Monaco Yacht Show near the "Parvis Piscine" main entrance.

A scaled physical model of the cabin -- as well as samples of the materials used as interior appointments – is also presented at the show. Gorden Wagener, Head of Design of Daimler AG, quipped that the ARROW460 -- Granturismo and the VIP cabin marks the effective transfer of the brand’s philosophy of Sensual Purity from the car to the ship and aircraft. He added that the collaboration resulted to products with perfect contemporary luxury that mixes hot and cool.

Press Release

Mercedes-Benz establishes totally new boat concept: World premiere of the Mercedes-Benz Style luxury yacht

World premiere on the Côte d’Azur: The luxury motor yacht "Arrow460–Granturismo" designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice. The first example of this new yacht model is named "Mercedes", and true to the tradition of the name it founds a completely new boat concept. The 14-metre long, 706 kW (960 hp) "Silver Arrow of the Seas" combines the performance of Mercedes-Benz sports cars with unique innovations from the boat industry. The yacht has classic automobile proportions that bring the hallmark Mercedes design idiom of sensual purity onto the water in a highly emotional and dynamic form. The yacht also combines the advantages of an open boat with those of a hull cabin cruiser in unique fashion. Its crossover design offers the ultimate in variability, resulting in a boat that is equally suitable for day trips and overnight stays on board.

Mercedes-Benz Style also makes the modern luxury for which the brand is known tangible beyond the world of the automobile. Since 2010, Mercedes-Benz designers working with selected partners have been developing exclusive products which have transported the high quality standards and unmistakable design philosophy of sensual purity into other mobility and lifestyle areas. As in vehicle development, they are guided by their passion for uniqueness.

"In developing the new motor yacht, we have transferred our expertise to the marine industry, creating something never seen before in the process. The 'Silver Arrow of the Seas' stands for modern luxury, avant-garde style and comfortable elegance. The yacht embodies the Mercedes-Benz's progressive, dynamic design philosophy of sensual purity on the water. Or, to put it another way, it is hot and cool in one, and stands for emotion and intelligence," said Gorden Wagener, Vice President Design Daimler AG. "Together with Silver Arrows Marine we have managed to develop a totally new boat concept. By virtue of maximum variability, the yacht combines the advantages of an open boat with the generous interior and privacy of a cabin cruiser. It weds charismatic design with perfect functionality, much in the same way as is familiar from our road vehicles. As such, the 'Arrow460–Granturismo' is sure to cause a stir on the seas and at marinas throughout the world in the coming years."

Silver Arrows Marine Chairman Ron Gibbs said: “Almost everything about Arrow460-Granturismo is unique, from its concept to the smallest bespoke detail. It is a motor yacht with a personality that truly embraces life, combining the best marine engineering with the inspired innovations and elegance that the world associates with the Mercedes-Benz name. By merging marine and automotive worlds, with their respective design language, technologies and ideas, we have created a new standard of motor yacht, unlike all others.”

New form of boat concept with innovative interior and harmonious exterior

The 14-metre long, 706 kW (960 hp) luxury motor yacht "Arrow460–G ranturismo" can accommodate up to 10 persons. The large side windows are retractable, and the windscreen can be raised. This means that passengers can sit comfortably in the interior while enjoying an all-round view and the feeling of sitting in the open. Tables and beds are extendable, and therefore available as and when required. Superior comfort is assured by a luxurious bathroom unit and separate dressing room. As standard the yacht is equipped with every feature an owner might wish for. Apart from an air conditioning system and a high-quality audio system, it has a "wine-cellar" and an ice-making machine.

Mercedes-Benz Style's innovative aspirations also embrace the choice of materials. Wood serves to line the entire interior, rather than using this material as a conventional floor covering. As a result of this three-dimensional application of wood, the fine grain of the eucalyptus follows the overarching forms of the interior lining, underscoring the overall flow of the interior.

The floor covering takes the form of an industrial, sustainable composite material featuring a specific flowing décor and a harmonious colour combination.

The glazing is unique in two respects: the luminous transmittance can be controlled electronically, along the same lines as the Mercedes-Benz Magic Sky technology; at the same time, the silver-shimmering glazing blends apparently seamlessly into the overall profile, as on the Mercedes-Benz concept vehicles F015 and Concept IAA. This avant-garde appearance underscores the sculptural and innovative character of the Arrow460-Granturismo.

The exterior design boasts clear contours and smooth surfaces. In a dynamic and sophisticated way, the muscular, extended hull accentuates the sensual purity of the design. With its long foredeck, a flowing, arched roofline and a slightly descending rear, the yacht has classic automobile proportions. The sides of the hull are structured with a feature line descending gently towards the stern. The concave and convex interaction along the entire flank creates a highly sculptural hull that conveys both dynamism and serenity. The overall composition is accentuated by elegantly styled yet functional details. Great attention has been paid to the handrails, for example, which are perfectly integrated into the roofline.

The product world of Mercedes-Benz Style

Mercedes-Benz Style transfers the brand's sensual-pure design and high standards of luxury, aesthetics and technological innovation to other areas of life. In 2011 the Airbus Helicopters "EC145 Mercedes-Benz Style" lifted off as the first mobility product beyond the automobile. The interior, which excels with exceptional variability and exquisite materials, was created by Mercedes designers. All the seats are mounted on rails and can be positioned in various arrangements for four to eight persons, or completely removed. The new "H145 Mercedes-Benz Style" is tailor-made for luxury-class business and private travel. To date, ten units have been delivered to customers.

At present the designers are working together with Lufthansa engineers to create a completely new and luxurious cabin concept for short and medium-range aircraft. The classic division between the ceiling, walls and floor is blurred by a dynamic, spiralling division of space. This gives rise to new, independent spatial zones without the typical arrangement of seat and wall elements. The new sense of space is additionally reinforced by Mercedes's typically strong emphasis on contrast in terms of material, colour and lighting.

Since 2015 the label has cooperated with the Frasers Hospitality Group, an internationally leading provider of luxury apartments and associated services. Mercedes-Benz designers have fitted out six apartments in London and nine in Singapore. In addition they have developed the futuristic "Ameluna" hanging pendant together with the Italian lighting design company Artemide. With its visually sophisticated combination of clear contours, sensual surfaces and intelligent high-tech, was inspired by the underwater world. The high-end variant of the lamp additionally comes with a separate light source in various colours, which generates ambience lighting, familiar from Mercedes vehicles. "Ameluna" is controlled from an app. It was presented at the Light + Building exhibition and at the Salone del Mobile in Milan. The spring/summer collection from Mercedes-Benz Style Eyewear, produced in cooperation with Rodenstock, Germany's leading producer of spectacle lenses and frames, goes on sale at specialist dealers in April 2016.

About Silver Arrows Marine

Silver Arrows Marine builds innovative luxury motor yachts whose unique design purity captures the sporting elegance of today’s finest Granturismo automobiles. Partnered by Mercedes-Benz Style and some of the world’s foremost marine architects and suppliers, the first Arrow460-Granturismo, unveiled in spring 2016, introduces a completely new way of looking at, and living with, a 14m motor yacht, re-configuring it to embrace life with an abundance of light, space and hi-tech functionality. Silver Arrows Marine is a UK registered company whose yachts are only available through its sales subsidiary.

Topics: mercedes-benz, yacht

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