Volvo’s LifePaint product makes cyclists more visible at night

Article by Christian Andrei, on October 21, 2015

Volvo Car UK revealed that it is giving in to what people want and has decided to formally launch its Volvo Cars LifePaint product. This is a reflective spray that is intended to increase the safety and visibility of cyclists while they’re on the road.

This will be made available starting October 24 from the different participating Volvo dealers. This is the perfect time for the launch as nights have become darker. This reflective spray was originally launched for a limited period back in April 2015.

How it works is that the paint reacts immediately when the headlights of the car are focused on it. As such, it can alert vehicle drivers when there are cyclists on the road when it is dark.

When it was initially circulated in six different bike shops throughout London, it sold out within 24 hours thus generating an even greater demand for a more expansive distribution.

For the launching scheduled this weekend, customers will be invited to join in on events at participating dealers in order to learn more about the product and how it works. For those interested, they can immediately purchase the product should they choose to. What makes LifePaint a very unique product is while it is able to reflect light while in the dark, it is invisible during the day.

This illuminating safety paint works by reflecting the light in a direction similar to the source of the light. Thus it is able to illuminate the object where the paint has been sprayed. Furthermore, the LifePaint is transparent and can be easily washed off. Since the aim of the product is to make what may be invisible at night visible, it can be applied on other items aside from cycles or bikes.

Thus it can be sprayed on helmets, clothes, shoes, children’s backpacks, and pushchairs. In fact, it can even be used for dog collars and dog leads. In order to be able to distribute it through its wide network of dealers, Volvo entered into an agreement with Albedo100, the Swedish start-up who manufactures the product.

The idea of Volvo Cars LifePaint came from Intellisafe, a system that detects cyclists and pedestrians allowing the Volvo XC90 to function better even in the dark. The Intellisafe detection system was introduced in June this year in the UK. The system uses the latest in cutting-edge safety technologies which combine cameras and radar sensors in order to identify not just cyclists and pedestrians but even other vehicles.

Once these are detected by the system, the car automatically activates the brakes when the driver fails to make the necessary action. When combined with the brand’s Active Bending Headlights, it makes the necessary left to right adjustment to the steering input in order to help the car round the corners better and thus improve driving safety especially at night.

All of these contribute to the brand’s Vision 2020 which aims for a world where there will be no serious injuries or deaths that result from using a new Volvo product by the year 2020. Managing Director at Volvo Car Nick Connor shared that with more than 19,000 cyclists on UK’s roads being injured on an annual basis, the company knows that in order to survive a crash, there should be no crash in the first place.

Connor declares that this is the reason why the brand is committed to ensure that accidents should be reduced in order to ensure that the roads are safer. Connor adds that the company is already known to be the leader in safety technology and they are extending it to include not just their cars.

By ensuring that the safety capabilities of their cars are increased as well as the visibility of the cyclists, the brand is committed on doing what it can to ensure the safety of everyone on the road, Connor concludes.

Press Release


By popular demand, Volvo Car UK will this weekend launch its highly successful Volvo Cars LifePaint product - a reflective spray aimed at increasing the visibility and safety of cyclists on the road. It will be available in participating Volvo dealers from 24th October in time for darker nights when the clocks go back.

The unique reflective spray, which was first available as part of a limited pilot in April 2015, is designed to react to a car’s headlights, alerting drivers to the presence of cyclists in the dark.

The product, first distributed through six London bike shops, ran out within 24 hours creating massive demand for wider distribution. From this weekend the product will be available in participating Volvo dealers and customers will be invited down to take part in events to demonstrate how the product works as well as purchase some for themselves.

Volvo Cars LifePaint is a unique illuminating safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. Volvo Cars LifePaint is transparent and can be washed off. It can be applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars. Its aim is to make the invisible visible at night. Volvo has secured a further partnership with the makers of the product, Swedish start-up Albedo100 to distribute the product through its dealer network.

The inspiration for the Volvo Cars LifePaint project came from Intellisafe – Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced to the UK in June this year. Intellisafe, is a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars. The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night. Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Nick Connor, Managing Director at Volvo Car UK, said: “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents. “Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”

Topics: volvo

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