At the upcoming SEMA Show, be the judge of whether a business concept of letting buyers design the car and help assemble it is a success or a bomb. Local Motors will be showing off the Rally Fighter, an offroadster that was created by the Internet community who decided on the design and specifications of the vehicle.

The Rally Fighter is fuel-economic and uses a BMW 335d powerplant to achieve 36 mpg on the highway and 30 mpg off-road. The focus on fuel economy comes from the direction of Local Motors’ CEO Jay Rogers who fought in the Iraq war as a Marine and personally witnessed the oil problem. The Rally Fighter has already left Wareham, Massachusetts, in order to make it to SEMA for its unveiling on November 3. Do you think the idea has merit? Find out more about Local Motors’ microfactory and crowdsourcing processes from this video of Rogers. Continued after the jump!

[via autobloggreen]

Tags: 2009 sema show, 2009semashow, car news, local motors rally fighter, local motors rally fighter sema, localmotorsrallyfighter, SEMA, sema show, semashow

This entry was posted on Sunday, November 1st, 2009 at 9:05 pm and is filed under 2009, 4wheels News, Auto Shows, Body style, Categories, SEMA, SUV/Crossover, Sports cars, Tuning, U.S.A., Year, Zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.