Mahindra to set date for the launch of its pickups in the United States
By Andrew C., 30 Aug, 2010. 0 Comments
Within the next two to three weeks, Mahindra & Mahindra, the largest utility vehicle and tractor maker in India, will be announcing the timeframe for its launch of pickups in the US, according to Pawan Goenka, president and member of the management board.
The launch was originally scheduled for late last year or early this year but there were delays in getting the required safety and emissions certification. In an interview, Goenka had said that the process is taking longer than had been anticipated. Continued after the jump!
For Mahindra to hit its target of being considered as a global player, it must be able to make a mark in the US market.
Goenka added that the tests will be completed in about two or three weeks. The company would then submit an application to the U.S. Environment Protection Agency, which typically takes a month to process the requests.
Goenka said that its pickup will rival Ford Motor Co.'s 2010 Ford Ranger and Toyota Motor Corp.'s Tacoma models in the US, which is regarded to be the world's biggest market for SUVs and pickups.
Goenka aims that in 2010 to 2011, its exports will quadruple from the anticipated 10,000 units to be sold in the current fiscal year that ends on March 31.
[via autonews - sub. required]
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