A partnership has evolved between the Louvre, one of the world's most famous museums, and the iconic luxury car maker, Maybach. Until 2013, Maybach will serve as the official partner of the museum – the first car brand to be accepted as such. Maybach will get the chance to stag, between the glass pyramid, the presentation of works performed by contemporary artists and sculptors, such as Tony Cragg.
Patrick Marinoff, global brand manager Maybach, said that the Maybach brand and the Louvre “share a keen sense of excellence, uniqueness and tradition.” He added that these identities have led to a “fruitful ground” for their collaboration and to the idea of presenting artworks in a space that has never before been used for that purpose.
For the past five years, Maybach has been successful at projecting an image of an art-loving brand, making it the perfect match for the Louvre. Maybach certainly has had sufficient experience in art-related efforts such as its participation in organizations like Fondation Beyeler in Basel, Switzerland or the Wilhelm & Karl Maybach Foundation.