McLaren announces its business plan for Asia Pacific region
By Andrew, 26 Sep, 2011. 0 Comments
McLaren MP4-12C
The Asia Pacific network McLaren Automotive will be overseen by McLaren Automotive Asia Pte Ltd., a wholly-owned McLaren subsidiary that’s based in Singapore. Ron Dennis, Peter Lim, and Greg Levine are the first three directors of McLaren Automotive Asia Pte Ltd. Plans for the subsidiary were recently announced at a press conference in Singapore where Ron Dennis, Executive Chairman, McLaren Automotive and McLaren Group, discussed the future expansion into the region. McLaren Automotive Asia Pte Ltd is tasked to manage all of McLaren Automotive’s regional operations in its Asia Pacific network, including importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s lineup of high-performance sports cars.
The Singapore-based wholly-owned McLaren subsidiary will have an initial team of about 10 McLaren Automotive employees to manage retailers in Australia, Hong Kong, Japan and Singapore. In addition, McLaren Automotive announced that at launch, the Asia Pacific regional retail network will have five dedicated and experienced automotive retailers. These are: McLaren Hong Kong – Sime Darby; McLaren Osaka – Hakko Group; McLaren Tokyo – MT International; McLaren Singapore – Wearnes Automotive; McLaren Sydney – Trivett.
The first five McLaren retailers are expected to open in the later part of 2011. So far, they have recorded an average of about 18 months of orders for its first ‘pure’ McLaren sports car, the McLaren MP4-12C. The expansion in the region for the future will be conservative and strategic with a focus on supporting outstanding returns for retail partners that provides a market-leading ownership experience for McLaren’s customers. There are also plans being considered to expand into mainland China.
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