Mercedes-Benz wants to update most of the models in its lineup, aiming to refresh or replace 19 models that are existing aside from adding 11 new models to the market. Steve Cannon, the CEO of Mercedes-Benz USA, said that the next eight years would be its largest growth phase in America for Mercedes, ranging from the launch of the new CLA-Class to a refreshed flagship S-Class sedan model. However, the most major news is the release of a C-Class convertible variant, which would be Mercedes’ new entry drop-top model. For now, the E-Class convertible is the most affordable convertible that is available in Mercedes’ lineup. With the C-Class convertible, Mercedes hopes to appeal to a totally new buyer segment. The CLA-Class will arrive next year, together with a refreshed E-Class and a new S-Class sedan.
Mercedes-Benz confirms the C-Class Convertible
by Andrew Christian, Email, 30 Oct, 2012
