Mercedes-Benz has launched a new advertising campaign to promote the mBrace2 infotainment system. For those who don't know, mBrace2 was introduced last Januarya and this system is available as standard throughout the full lineup of the brand. The German automaker’s mBrace2 incorporates all of the vehicle’s aspects such as entertainment, personal assistance, safety and vehicle care. In addition, it makes use of its own app versions of web services like Facebook, Yelp and Google local search. The cloud based software makes sure that the Mercedes system is updated too. Bernie Glaser, the VP of marketing for Mercedes-Benz USA, said that with the latest generation, drivers are able to experience premium digital services in and out of their vehicles with the most complete capabilities currently offered in the market.
Since it uses cloud technology, the benefits offered in the system will only get better. The first ad, which will be broadcast for the first time at the 2012 US Open, attempts to show just how this system enhances various aspects of life.
"Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them," stated Bernie Glaser, VP of marketing, Mercedes-Benz USA. "With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today. And best of all, because it uses cloud technology, they will benefit from having a system that will only get better over time."
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