MINI planning to expand its U.S. dealerships
By Andrew C., 27 Aug, 2010. 0 Comments
Mini Coupe Concept
MINI is capitalizing on the demise of several GM and Chrysler dealerships in some areas of the US. And it isn't because their vehicles compete in the same segment. Apparently, the closure of these dealerships has made real estate available for Mini in places where it wants to be. MINI has a future line-up to display and it plans to ramp up its marketing by increasing its dealership count in the US from 86 to about 120 by 2012.
Jim McDowell, BMW's MINI brand vice president in the US, said that the company is currently eyeing 19 stores to be added, most of them in secondary markets where Mini ownership is high. The GM and Chrysler dealership closure left room for MINI to enter new markets because more real estate is available. For instance, MINI will open a store in a former Cadillac dealership in Birmingham, Alabama and one in a former Chrysler dealership in Alexandria, Virginia.
The next two years for MINI will be productive in terms of lineup. MINI's Coupe Concept is preparing to debut in Frankfurt next week, while the crossover has already been spied undergoing testing.
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