Mini to expand its American dealer network by 20 percent
By Andrew C., 27 Aug, 2010. 0 Comments
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The MINI brand of the German carmaker BMW will be experiencing big improvements in the next 18 months. The company is expecting big bumps in product sales by 2011 and will consequently add 17 new dealerships to accommodate the expected sales volume. The new dealerships, which will bring the total to 100 dealerships in the US, will be spread in urban areas where the MINI does not already have a presence.
MINI is expecting to top its 2008 record of 54,077 sales in the US by a double digit increase by 2011. Although the figure they are aiming at seems steep considering the economic state of the market, the introduction of a new model line, the Clubman, may aid in attaining such a lofty goal, provided that the US economy improves soon enough.
The following 18 months will see new dealer networks opening in urban centers beginning with: Pensacola, Florida; Alexandria, Virginia; Austin, Texas; Seattle, Washington; Fort Myers, Florida; El Paso, Texas; Ontario, California; Louisville, Kentucky; Raleigh, North Carolina; Knoxville, Tennessee; Loveland, Colorado; Madison, Wisconsin; Mount Laurel, New Jersey; Allentown, Pennsylvania; San Diego, California and Tempe, Arizona.
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