Caterham Group was at Milan’s International Motorcycle Exhibition (EICMA) to launch Caterham Bikes, its first ever motorcycle division. The three prototype products that will be launched next year were introduced. These are the Brutus 750 (recognized as the 'SUV of motorcycles'), Classic E-Bike (an all-electric, bike with retro styling) and the Carbon E-Bike (a premium electric bike that takes inspiration from F1 technology).
The Group’s strategy is focused on growth through intelligent partnerships. Caterham Bikes is an expected extension to the growing Caterham Group since Tony Fernandes and Dato' Kamarudin Meranun acquired the Caterham Cars brand in April 2011.
The new division – Caterham Bikes – is the latest to join the rapidly expanding Caterham family, which include Caterham F1 Team, Caterham Racing (GP2), Caterham Technology & Innovation, Caterham Composites and the latest arm, Caterham Moto Racing Team. The new products will have Caterham's DNA of British heritage, performance and intuitive handling features as well as follow the brand's philosophy of offering 'accessible fun'.
It’s notable that the iconic Caterham Seven sportscar is described by many as the closest experience to motorcycle riding on four wheels so the brand's first entry into road bikes, is a natural step and comes after last month’s launch of the Caterham Moto2 race team. Caterham Bikes will be overseen by Al-Ishsal Ishak who has been named as CEO. Ishsal was previously a part of AirAsia as Group Head of Ancillary Income.
The other members of its management team are Chief Designer Alessandro Tartarini, Chief Engineer Zeno Panarari, who are both famous for their expertise in product development and for their entrepreneurial spirit. Andreas Leuthe, a businessman and ex-MotoGP racer, will head up the distribution and sales function. These three launch bikes, which will all be affordable, will start production in spring 2014. The Brutus 750 is the first to be built. The two electric bikes will begin rolling out later in the year. [source: Caterham Bikes]