BMW Motorrad sells Husqvarna to Pierer Industrie AG

Article by Christian Andrei, on February 12, 2013

The BMW Motorrad business is being realigned as well as having its product line expanded to optimize its future growth potential. The BMW Group is undertaking these modifications amid changing motorcycle markets, demographic trends and rising environmental demands. The realignment will be focused on urban mobility and e-mobility.

The BMW Group will restructure the segment in order to focus on developing and making use of the BMW Motorrad brand’s resources. The BMW Group had inked a purchase deal with Pierer Industrie AG (Austria) to acquire Husqvarna Motorcycles. Still, anti-trust authorities would need to approve this planned acquisition. The two companies have made a deal to not disclose the purchase price. BMW Motorrad was able to set a new sales record in 2012.

By realigning the motorcycle business, BMW Motorrad seeks to maintain profitable and sustainable growth in the coming years. Its present core business is comprised of just the following premium vehicles under the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter”, ranging from 650 to 1600 cc. In 2012, BMW Motorrad entered the urban mobility segment with the C 650 GT and C 600 Sport maxi-scooters.

In 2014, BMW will launch the series of the “C evolution” electric scooter. BMW is also considering additional innovative vehicle concepts. Its available drive trains include environmentally-friendly combustion engines as well as pure electric drives. By implementing these actions, the BMW Group proves its overall focus on the early recognition of trends like megacities and traffic density, and the identification of environmental issues. The Automobile segment will also benefit from the same products and services.

Topics: bmw

If you liked the article, share on:


Login or Create new account to add a comment!


Marine Turbine Technologies, a design, engineering and manufacturing company based in Southern Louisiana, was at the 2016 Big Boys Toys Luxury, Innovations and Technology Expo at the Abu Dhabi National...
by - November 28, 2016
BMW Motorrad gives us a glimpse of the future with its latest experimental vehicle – the eRR -- made possible with the efforts of the Technical University of Munich. Some...
by - November 18, 2015
American Honda is bringing the 2016 version of the VFR1200X Cross Tourer to the United States. This adventure-touring motorcycle – which Europeans simply love – has been updated for the...
by - October 26, 2015
It’s a great sales year for motorcycle maker BMW Motorrad. In September of this year alone, the company managed to deliver 11,088 motorcycles to their customers. This is a significant...
by - October 21, 2015
When BMW Motorrad premiered the BMW Concept Stunt G 310 during the largest motorcycle show in South America, it presented a new side to the brand. It showed a strong...
by - October 10, 2015

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!