The BMW Motorrad business is being realigned as well as having its product line expanded to optimize its future growth potential. The BMW Group is undertaking these modifications amid changing motorcycle markets, demographic trends and rising environmental demands. The realignment will be focused on urban mobility and e-mobility.
The BMW Group will restructure the segment in order to focus on developing and making use of the BMW Motorrad brand’s resources. The BMW Group had inked a purchase deal with Pierer Industrie AG (Austria) to acquire Husqvarna Motorcycles. Still, anti-trust authorities would need to approve this planned acquisition. The two companies have made a deal to not disclose the purchase price. BMW Motorrad was able to set a new sales record in 2012.
By realigning the motorcycle business, BMW Motorrad seeks to maintain profitable and sustainable growth in the coming years. Its present core business is comprised of just the following premium vehicles under the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter”, ranging from 650 to 1600 cc. In 2012, BMW Motorrad entered the urban mobility segment with the C 650 GT and C 600 Sport maxi-scooters.
In 2014, BMW will launch the series of the “C evolution” electric scooter. BMW is also considering additional innovative vehicle concepts. Its available drive trains include environmentally-friendly combustion engines as well as pure electric drives. By implementing these actions, the BMW Group proves its overall focus on the early recognition of trends like megacities and traffic density, and the identification of environmental issues. The Automobile segment will also benefit from the same products and services.