BMW Motorrad’s September 2015 sales rise to 11,088 units vs. last year’s 9,991 units

Article by Andrew Christian, on October 21, 2015

It’s a great sales year for motorcycle maker BMW Motorrad. In September of this year alone, the company managed to deliver 11,088 motorcycles to their customers. This is a significant improvement from the figures recorded in September of last year, when the company delivered only 9,991 units.

These figures included motorcycles and maxi scooters, deliveries of which increased 11% year-on-year. September also saw impressive sales worldwide, as BMW dealerships around the globe sold a total of 112,411 units as of last month. In comparison, worldwide sales as of September 2014 were only at 100,217 units.

2015 is also the year when BMW exceeded the 100,000 threshold as early as August, the first time the company achieved such a milestone. Majority of the company’s sales involved motorcycles in the BMW R series. As of September, there have been 60,557 units in the series sold to customers.

This constitutes an impressive 54% of total sales. Other high selling models are the R 1200 GS, GS Adventure and RT, and the BMW R nineT. The BMW R 1200 RS also saw positive sales figures this year. In addition, BMW’s S series motorbikes have started to become significant contributors to the company’s total sales.

The BMW S series includes the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike. According to BMW Motorrad’s Head of Sales and Marketing, Heiner Faust, this is indicative of a growing interest and appreciation among the global market for BMW Motorrad brand.

He also hailed the new milestone, pointing out that the company had already exceeded 100,000 units in 2006 but it was achieved in December. This year’s figures broke the mark four months earlier than 9 years ago. Faust also said that they are receiving a high number of orders set to be delivered in the coming months.

Faust also promised that the company will be working to sustain the momentum by introducing two new models, which are the C 650 Sport and C 650 GT maxi scooters.

He also revealed that there will be two new motorcycle models to be unveiled in the autumn of 2015, and assured BMW customers of improved technology with its upcoming products. BMW Motorrad is also aggressively repositioning itself in the market under its “Make Life A Ride” slogan.

Faust commented that, though BMW Motorrad is redefining itself is a brand, it will remain true to its core strengths: innovation, safety and quality. The BMW Motorrad exec also noted that signs are pointing to the company starting to become a “desirable” power brand.

The company gave fans a look at what its rebranding will be about during the 15th BMW Motorrad Days, which took place from July 3 until July 5 of this year. The company also organized the first ever Pure & Crafted Music Festival, which took place on August 28 and August 29 this year.

The event, which was held at the Postbahnhof station grounds in Berlin, gave visitors an experience that is full of music and celebration.

At the center of the event, however, were the displays of BMW Motorrad’s custom motorcycles. The event attracted 7,000 visitors, and was a great success.

Finally, 2015 saw BMW Motorrad’s S 1000 RR supersports bike being featured in a blockbuster film. This film is the latest in the Ethan Hunt series of Mission: Impossible films, titled “Rogue Nation.” The super sports motorcycle featured prominently in the film, together with its automobile cousins under the BMW brand.

Press Release

BMW Motorrad achieves new all-time high in the third quarter

With 11,088 units delivered, BMW Motorrad has achieved record sales for the ninth time in a row as per September 2015. As compared to the already strong equivalent month in the previous year (9,991 units), 11.0 % more motorcycles and maxi scooters were supplied to customers.

As of September, worldwide sales likewise reached a new all-time high of 112,411 units sold, and an increase of 12.2 (prev. yr.: 100,217 units). For the first time the 100,000 mark was exceeded already in August. The BMW R Series with the characteristic flat-twin engine contributed about 54.0 % to sales with 60,557 units sold.

Apart from the traditional high-volume models R 1200 GS, GS Adventure and RT, the BMW R nineT, now already a cult bike, has firmly established itself in 4th place in the BMW Motorrad ranking. Sales figures for the BMW R 1200 RS, the new touring sports bike by BMW Motorrad, are also developing positively.

The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the new S 1000 XR Adventure Bike, have developed into a further key pillar in the BMW Motorrad model range.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “In 2006 BMW Motorrad exceeded the magical figure of 100,000 units for the first time. Now we were able to exceed this figure four months earlier already.

Customer interest in our products is increasing worldwide and the desirability of the BMW Motorrad brand is steadily on the rise. Incoming orders for the coming months are gratifyingly high. BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year.

Germany remains the most important single market: With 18,825 units sold and a market share of approx. 25% in the relevant premium segment above 500 cc displacement, BMW Motorrad is market leader once again. The ranking of the countries with the strongest sales are the USA (13,362 units), France (10,447 units), Italy (9,935 units) and Great Britain (7,241 units).

BMW Motorrad model initiative set to continue. In the coming season, too, BMW Motorrad will remain on a course of growth by presenting new models. A few days ago, BMW Motorrad announced the strongly revised maxi scooters C 650 Sport and C 650 GT.

Heiner Faust comments: “Now we are following up in the urban mobility segment with strongly modified technology and two very attractive models. We will be delivering our new maxi scooters this year already.

In addition two further BMW motorcycles will see their world premiere this autumn. “Make Life A Ride”: Repositioning of the brand moves ahead. The repositioning of the brand is moving ahead as BMW Motorrad reorients itself.

Heiner Faust comments: “Make Life A Ride” is our brand claim under which we are repositioning the BMW Motorrad brand. Without giving up our traditional strengths of innovation, safety and quality, our entire brand impact is now considerably more emotional. BMW Motorrad is turning into the desirable power brand.”

BMW Motorrad customers and fans were able to experience this reorientation at first hand over the past months. For example at the 15th BMW Motorrad Days (3rd to 5th July 2015), which proved to be the “hottest” Motorrad Days so far in Garmisch-Partenkirchen at temperatures of 30° C.

BMW Motorrad products also conquered cinema screens this year. In the latest edition of the legendary Paramount action movie series “Mission: Impossible –Rogue Nation” (world premiere on 6th August 2015), the BMW Group was the official vehicle partner. Apart from BMW automobiles, the S 1000 RR supersports bike, propelled the action hero through his breathtaking stunts.

At the first “Pure&Crafted Music Festival presented by BMW Motorrad”, visitors were in for a great deal of action, too. On 28th and 29th August, the Postbahnhof station grounds in Berlin were wholly dedicated to music, motorcycles and the New Heritage lifestyle.

With 7,000 visitors the event was sold out and they celebrated great bands, fascinating custom bikes and a market place atmosphere at warm late-summer temperatures.

Topics: bmw, sales

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