Daimler AG’s microcar-making unit Smart GmbH plans to roll out its escooter product to the market in 2014. This was disclosed by Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars on the sidelines of the international dealer meeting in Davos, Switzerland. Mercedes-Benz and smart GmbH are both Daimler units.
Schmidt said the decision to launch the escooter in 2014 was an important step to implement its smart mobility concept for urban mobility in the future. The escooter was part of comprehensive portfolio of electric urban transport products that smart unveiled in the 2010 Paris Motor Show.
The portfolio includes smart fortwo electric drive, both in coupé and convertible variants, the escooter, and the smart ebike. The company has begun delivering the first of the ebikes to customers and will roll out the fortwo electric drive this summer. When the company rolls out the escooter in 2014, the company would have turned the concept all into reality.
The company is currently developing and refining the design of the escooter, which will be installed with trendsetting features. Customers who have yet to secure driver’s license for cars could avail of the smart escooter and ebike. Dr. Annette Winkler, smart’s global head, wants the brand to become the namesake of urban mobility and perfect zero-emissions vehicle.
“Anyone who thinks of urban mobility has to think of smart,” says Dr. Annette Winkler, the head of smart. “We offer the perfect zero-emissions vehicle for every requirement, and with our products, electric travel is a lot of fun too.” “We are especially proud that the ebike received the red dot award, and that our comprehensive mobility concept won the 2012 iF product design award,” Dr. Winkler added.