Ducati and Diesel launch the Monster Diesel

Article by Christian Andrei, on March 19, 2012

Ducati and Diesel have launched the Monster Diesel with a dedicated Capsule Collection. This introduction signifies a new phase in these two companies’ alliance that began in 2011 with Ducati Team’s sponsorship in MotoGP. This new customized model is an ‘urban military chic’ version of Ducati’s iconic stripped-out motorcycle.

It will be revealed beside the new collection at the Diesel stores of New York-Soho on March 15, in Rome on March 22, and Tokyo-Shibuya on March 29. This Capsule Collection shows off what these brands are made of as well as their shared roots of innovation and creativity.

These are the major elements that allowed the two companies to be prominent icons of the “Made in Italy” tradition. As Ducati’s flagship Monster 1100EVO will supply the canvas for the new motorcycle creation, the stylists were guided to do a military inspired theme by Diesel’s founder Renzo Rosso and the Ducati Design Centre.

They convey the partnership’s core values and create an avant garde option for the experts of lifestyle motorcycling. A rugged military vehicle feel is offered by the exclusive ‘Diesel Brave Green matte’ livery.

Meanwhile, the front brake callipers have a yellow finish to give a potent reminder of its performance heritage. They offer a marked contrast against the black treatment of Ducati’s Trellis frame, wheels, engine covers, exhaust system and forks. The dual-branded collection is targeted at those who like living in the fast lane and are fans of these two Italian brands.

The range consists of 11 different styles, such as essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim and several accessories. All the pieces have a pure biker attitude, clean technical details and bold Diesel graphics like the treated rubber prints that are reminiscent of the burnt rubber of the motorcycle’s tires.

The colors available for this collection are: black, grey, white with pop up red that takes inspiration from the logos from both brands. It comes with a broad range of fabrics to choose from such as treated nylon and cotton to denim and overdyed jersey mix with leather and metal applications.

Topics: ducati

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