Audi’s debut in the F1 getting closer, feasibility study already being conducted

Article by Christian Andrei, on December 8, 2014

It appears that Audi’s debut in the Formula One is getting closer as VW Group is already conducting a feasibility study on whether the brand should challenge Mercedes-Benz or Ferrari in the most popular form of motorsport.

What’s more interesting is that the man who is conducting the study is no other than the ousted Ferrari team boss Stefano Domenicali, who joined the VW Group last month for an unspecified role.

Sources told Automotive News that Audi could debut in the F1 in 2016 or 2017. Although Audi motorsport head Wolfgang Ulrich said that an F1 entry of the manufacturer will not happen, VW CEO Martin Winterkorn favors Audi joining F1.

Winterkorn believes that the F1 is a great platform for the group’s brands and VW should be a part of it.

In a recent interview with Bild am Sonntag, Winterkorn admitted that VW Group’s brands are very successful in motorsport, which means that a possible F1 entry could happen as the German company wants to emulate the success of the new F1 champion Mercedes-Benz. [source: automotive news - sub. required]

Topics: audi, formula 1

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