Ford shows off 2011 Fiesta RS WRC rally car livery

Article by Christian Andrei, on January 16, 2011

Ford recently unveiled the 2011 Ford Fiesta RS WRC and showed off the official color scheme that will be seen on the car in the FIA World Rally Championship.

It can be recalled that at the 2010 Paris Motor Show last September, Ford had offered a preview of its WRC challenger. Notably, Ford of Europe's design team developed this version’s livery specifically for the show. The new name and logo were also confirmed by Ford's official WRC squad for 2011.

The group will officially compete as the Ford Abu Dhabi World Rally Team. Onlookers should expect that Abu Dhabi’s distinctive branding will be heavily featured on the new livery.

The new Fiesta RS WRC is derived from the Fiesta road car and it is based on the Fiesta S2000 rally car, which was developed in collaboration with British-based rally partner M-Sport.

To comply with the new regulations, the vehicle is equipped with a four-wheel drive transmission and a 1.6-litre turbocharged engine, based on the new Ford EcoBoost road vehicle power plant.

"Ford's designers and product development engineers have worked closely and efficiently alongside the expertise of our partners at M-Sport. The aim was, of course, to produce a car capable of challenging for world championship titles, but one which also reflects the much-admired 'kinetic design' styling cues synonymous with Ford's current road vehicles," said Ford of Europe motorsport chief Gerard Quinn.

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