The 2013 Ford Fusion NASCAR Sprint Cup car was launched on Tuesday as part of the Charlotte Motor Speedway Media Tour. Ford’s engineers built this new car so that identity would be brought back to the sport. The 2013 Sprint Cup car is a reflection of the newly presented 2013 Fusion production car.
The 2013 Fusion Cup car, which is said to be the face of a new era of stock-car racing, features a totally redesigned sleek silhouette and new face. Jamie Allison, director of Ford Racing, said that they hoped that Fusion will help “return stock car to NASCAR.”
He thinks that when fans see the car, they will be pleased and it will encourage them to return to the sport upon realizing that “there is just something natural about seeing race cars that look like cars in their driveways.” He noted that this is the third time that Ford launched production and NASCAR versions of a new model at the same time.
The fastback Ford Torino was the first dual launch in 1968. That same year and in 1969 too, NASCAR championships were won by iconic driver David Pearson behind the wheel of a Torino. The second time took place in 2006, when the Ford Fusion (which recently had its introduction back then) showed up in various showrooms as well as on the track.
Ford used a different approach when it developed the 2013 Fusion racer. During the past year, development of the early design was handled by Ford Design Center staff, headed by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus.
This meant that Ford race teams got the time to focus on the weekly NASCAR competition. Allison said that they have made race cars that are race versions of street cars. Allison said that the 2013 Fusion is a “stunning car” and that the 2013 NASCAR Fusion is “even more stunning” – guaranteed to make race fans reconnect to the sport when they see it on the track.
A promise of high visual quality, improved materials, elevated levels of craftsmanship and a keen eye for detail – all of these pretty much sum up Ford Fusion’s design.
On the inside, the surfaces are smoother and soft to the touch and as such, gaps between its interior and exterior are minimized while extra care is given in the upholstering process to make sure that every surface (all parts that for which customers can reach) is flawless. A spring-loaded cover automatically covers the trunk latch hardware once the trunk lid is lifted.
Thanks to its new acoustic underbody shields and weight-saving sound-absorption material, the Ford Fusion is able to reach a whole new level of interior peace and quiet. While these materials help in minimizing road and powertrain noise, it also helps boost aerodynamic efficiency for a fuel-efficient ride. Moreover, the all-new Ford Fusion comes with a full-perimeter hood seal, further minimizing noise making this sedan one of its segment’s leaders in drowning exterior noise for a peaceful ride.
Fusion chief engineer, Adrian Whittle, boasts of the promise that the Fusion possesses in terms of superior visual experience thanks to meticulous craftsmanship. The ride and handling components installed on the vehicle maximize its dynamics and contribute to the overall “Fusion feels”.
According to program manager John Jraiche, the Fusion is the perfect “driver’s car”. It was designed in a way that makes driving more enjoyable especially with its tuned electric power-assisted steering (EPAS), installed with a MacPherson strut front suspension, and an all-new premium-level multilink rear suspension competing with Audi and BMW’s configurations.
Ford’s vehicle handling and ride team carefully tuned the Fusion in order to produce a more dynamic character drawing attention from well-seasoned car enthusiasts (and Ford fans) and at the same time, boosting confidence for less-experienced drivers.