General Motors will field a new racing model in the NASCAR Sprint Cup Series, replacing the current Impala entry. GM will also produce a consumer version of the new model, which will closely resemble the NASCAR variant. Both cars will carry the Chevrolet badge when they make their debut in 2013. GM will unveil the cars later this year.
The company said it is taking advantage of new NASCAR rules that allow automakers to feature more of their brands' identities in their race cars. With regards to the new model, Jim Campbell, vice president of performance vehicles and motorsports for Chevrolet, said that for now, they are keeping the wraps on it, adding that they will continue to prepare for next season by testing camouflaged vehicles.
Campbell appealed to Chevrolet fans who are excited to take a peek of the new model saying that the prospect of being able “to own one just like it” will make the wait a little more bearable. Chevrolet currently fields the Impala in NASCAR's top stock car racing circuit.
The GM unit plans to redesign the Impala on a platform shared with the Cadillac XTS. The refreshed model will be available for sale in 2013 as a 2014 model. The Impala started its NASCAR Sprint Cup series career in 2007, replacing the Chevrolet Monte Carlo full-sized coupe.
Chevrolet's newest 2014 Impala brings to this flagship sedan not only a new look but a design that proudly honors the different cues that has made this classic nameplate unique for many years now. While it already has a design that shows emotions, the sculpted coves that are seen on the sides of the body increase the feeling. The way the rear fenders have the wide signature cues brings to mind the design of the classic version.
By making its greenhouse region long, it allows for excellent visibility while improving how smooth the model looks. In order to complement the proportion, the deck lids have been made to look shorter. Even then, it has a trunk that allows for cargo space totaling 532 liters, or around 18.8 cubic feet. An LTZ trim is available and it will have the dual-signature tail lamps placed diagonally.
It will even have the exhaust outlets outlined in chrome, which serves to round off how the rear section looks. Overall, the low and long proportions of the 2014 Impala give it that wind-swept silhouette and thereby hinting at motion. A wide range of wheels is offered, from the 18-inch unit, 19-inch version, and the 20-inch model. All will be customized so that the body will have the correct stance.
The front section will use of the projector-beam low-profile headlamps, also known as HID headlamps, and helps sweeps especially around corners. For the LTX trim through, it will also have the daytime running lamps which use LED. The same headlamps are the ones that border the wide grille on the front. In addition, by having a power dome hood, it helps express performance.
For the daytime running lamps under the LTZ, there are two benefits in that it delivers excellent visibility while having a more modern design statement. North America Director for Passenger Car Exterior Design John Cafaro revealed that the main challenge that the design team faced was that they had to come up with a new classic but had to make sure it would not depend too much on nostalgia.
He added that with the attention to detail given for this model plus the craftsmanship and the design elements used, it is indeed a modern vehicle. Complementing this is the performance and the highly-advanced technology inside, Cafaro continued.
For the exterior, 11 colors are offered like Black, Blue Ray, Cyber Gray, Summit White, and Tin Roof Rusted. The rest are Blue Topaz Metallic, Champagne Silver Metallic, Silver Topaz Metallic, Silver Ice Metallic, Crystal Red Tintcoat, and White Diamond Tricoat.