General Motors will field a new racing model in the NASCAR Sprint Cup Series, replacing the current Impala entry. GM will also produce a consumer version of the new model, which will closely resemble the NASCAR variant. Both cars will carry the Chevrolet badge when they make their debut in 2013. GM will unveil the cars later this year.
The company said it is taking advantage of new NASCAR rules that allow automakers to feature more of their brands' identities in their race cars. With regards to the new model, Jim Campbell, vice president of performance vehicles and motorsports for Chevrolet, said that for now, they are keeping the wraps on it, adding that they will continue to prepare for next season by testing camouflaged vehicles.
Campbell appealed to Chevrolet fans who are excited to take a peek of the new model saying that the prospect of being able “to own one just like it” will make the wait a little more bearable. Chevrolet currently fields the Impala in NASCAR's top stock car racing circuit.
The GM unit plans to redesign the Impala on a platform shared with the Cadillac XTS. The refreshed model will be available for sale in 2013 as a 2014 model. The Impala started its NASCAR Sprint Cup series career in 2007, replacing the Chevrolet Monte Carlo full-sized coupe.