GM may re-enter WRC to appeal to younger consumers

Article by Christian A., on November 23, 2010

To boost the image and selling prices of European brands Vauxhall and Opel, General Motors Co. mulls entering the World Rally Championship for the first time in over 20 years.

Nick Reilly, president of GM's European operations, says success in motor sport would drive the appeal of GM's models to younger buyers after its image was hurt by a $50 billion government bailout.

Reilly adds that, while winning many awards, Opel and Vauxhall probably don't command the prices they deserve.

He adds that GM Europe is contemplating touring-car events, in which standard sedans compete on racing circuits and the U.S.-based Chevrolet unit has just bagged its first world championship. Carmakers have been quitting racing in recent years.

Taking place on gravel tracks and public roads, a return to rallying would cost more. In 2008, as the slump crippled sales, Suzuki Motor Corp. and Subaru quit the World Rally Championship.

Meanwhile, BMW AG, Honda Motor Co. and Toyota Motor Corp. withdrew from the world's most-watched and richest motor sport: Formula One. [via autonews - sub. required]

Topics: gm, wrc

If you liked the article, share on:

Comments

Recommended

Korea-based automaker Hyundai seems pretty excited to take their new concept out for a ride. Two prototypes that are set to make their debut this coming September at the 2017...
by - May 25, 2017
Fernando Alonso, two-time Formula 1 champion and who also represents McLaren in F1, will be skipping the Monaco Grand Prix this month. Jenson Button will substitute for him. But why?...
by - May 6, 2017
Porsche has officially revealed its LMP1 contender -- the 919 Hybrid. Through this model, Porsche hopes to defend not just its title in the FIA World Endurance Championship but that...
by - April 15, 2017
When it comes to hybrid propulsion, the first name that comes to people’s mind will always be Toyota. That being said, the brand has recently revealed its latest model to...
by - April 8, 2017
Building upon its highly successful racing stint in 2016, Volkswagen gives the Golf GTI TCR a new update. For this year, get ready to see Volkswagen’s Golf GTI touring car...
by - March 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries