Honda has made a pledge to heavily participate in the 2013 Pikes Peak International Hill Climb as both a sponsor and race competitor. It aims to enter products in nine race classes, marking the first time for any OEM in a single Pikes Peak event. Honda makes this move as part of its increasing commitment to grassroots racing in North America. American Honda Motor Co., Inc. will be the Partnering Sponsor for this year’s event.
This would be Honda’s first time to participate as a corporate sponsor of this iconic race event. The 91st running of the Pikes Peak International Hill Climb is set to take place on June 30 in Colorado Springs, Colorado. Mike Accavitti, Senior Vice President of Automotive Operations for American Honda, said that Honda is taking its opportunity in Pikes Peak to display its diverse product lineup and to uplift Honda enthusiasts around the globe as the company seeks to reinforce Honda's presence in racing at all levels.
He also said that Honda will be preparing for this diverse field of race vehicles and to demonstrate Honda’s racing spirit. He cited the support coming from Honda's North American R&D and motorsports companies (Honda R&D Americas, Inc. and Honda Performance Development, Inc.) to promote a wide lineup of Honda and Acura vehicles, along with Honda motorcycles and ATVs.
In addition, Honda will show off its diverse range of fun-to-drive/ride products and will enter 10 products in nine race classes, the highest number ever for a single race participant. Honda's North American associates will be developing and overseeing these vehicles together with Honda IndyCar team Schmidt Hamilton HP Motorsports pilot Simon Pagenaud.
They will be working under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR). There will be a later announcement of Pagenaud's Pikes Peak vehicle entry and racing class.