Infiniti and Red Bull Racing have reached an agreement to comprehensively extend their partnership that was originally set in March 2011. The partnership between the Japanese premium vehicle brand and the three-time FIA Formula One Constructors’ World Champion entails changing the team name to “INFINITI RED BULL RACING.”
The partnership also entails naming Infiniti as the major technical partner starting with the 2013 Formula One season. Johan de Nysschen, President of Infiniti, remarked that while the first 24 months have been beneficial to both parties, the “new deeper relationship” will bring additional advantages to Infiniti and Red Bull Racing. De Nysschen noted that as title partner, INFINITI RED BULL RACING will help the premium carmaker gain more worldwide exposure for its brand, products and technology.
The comprehensive partnership will commence in 2013 and will be initially carried through to the end of the 2016 season. It is expected to result in several new technology initiatives.
Adrian Newey, Red Bull Racing’s Chief Technical Officer welcomed the long-term nature of the agreement, saying that Formula One presents immense design and engineering challenges on a daily basis. Newey noted that having a committed technical partner like Infiniti gives Red Bull Racing “a great platform” for working together on technical projects, which include the Energy Recovery Systems for the 2014 season.
Red Bull Racing’s Team Principal Christian Horner stated, “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”