Izod IndyCar Series to return to Detroit in 2012

Article by Christian Andrei, on October 12, 2011

Professional motorsports will be back to its home again after four long years. Chevrolet closed the deal with INDYCAR and Penske Corporation in bringing the first ever Chevrolet Detroit Belle Isle Grand Prix. The multi-year agreement will kick off at the historical 2.1-mile road course this coming June 1-3, 2012.

GM North America President Mark Reuss recounted the past particularly between the Indy car racing and Chevrolet. He thinks that the open-wheel racing in 2012 will revive the glory days of racing that happened in Detroit. He also mentioned General Motors’ centennial celebration and also the Indianapolis 500’s significance to this coming event.

The famous raceway will handle four races in three days. It will bring together new big names in the world of open wheel racing to compete in the Firestone Indy Light Series. The 2nd Pirelli World Challenge Race will hold the Cadillac V-Series Challenge on the same venue.

Belle Isle also welcomes The Detroit Sports Car Challenge as part of the three-day fair. In this event, Chevrolet will bring Camaro and Daytona Prototypes to take part in the first GRAN-AM Rolex Series.

Meanwhile, the Chevrolet Indy Grand Prix is officially presented by shopautoweek.com. The new Chevrolet V6 Twin-Turbo race engine will also be included in the IZOD IndyCar competition.

Roger Penske (Chairman of the Penske Corporation) deemed that Chevrolet played a big role in reviving motorsports in Detroit. Belle Isle will once again attract visitors from different parts of the world because of the Grand Prix. In fact, it is among the most famous racing venues here in the US. Penske also believes that the IZOD IndyCar race will feature the Chevrolet Detroit Belle Isle Grand Prix as its much-awaited event in the series.

The Detroit Metro Convention and Visitors Bureau estimated at least 200,000 visitors during the last previous events. It was held sometime in 2007 and 2008. In return, the most populated city in the US fetched more than $100 million in earnings.

Detroit City Mayor Dave Bing also expressed his excitement regarding the arrival of the world’s most prestigious racing event. Nonetheless, the Mayor is delighted from the support coming from Chevrolet, Penske Corp. and INDYCAR in bringing Belle Isle where it should be.

Indy Car racing has gained popularity at over 200 countries worldwide. In 2011, the IZOD Indy Car Series held several events or about 17 races globally from Japan to Brazil to Canada and to the US. This won them about 191 million audience share in television.

To hear the latest information on the Chevrolet Detroit Belle Isle Grand Prix, interested parties may visit their Facebook page at www.facebook.com/detroitgp or tune in to Twitter via www.twitter.com/detroitgp. For tickets and registration, simply log on to www.detroitgp.com.

Press Release

Grand Prix Racing Returns to Detroit

Chevrolet today announced a multi-year agreement with the Penske Corporation and INDYCAR to bring professional motorsports to the Motor City for the first time in four years. The first Chevrolet Detroit Belle Isle Grand Prix will be held June 1-3, 2012 at the picturesque 2.1-mile Raceway at Belle Isle Park road course.

“Chevrolet has a long, storied history in Indy car racing,” said Mark Reuss, president, GM North America. “This year we celebrated the shared centennial of Chevrolet and the Indianapolis 500. We're excited to see that history continue with the help of Penske Corporation and INDYCAR bringing back open-wheel racing to Detroit in 2012. This city is a natural for racing – it put the world on wheels and the roar of engines is something that simply belongs here."

Detroit’s historic Belle Isle Park will host four races during the three-day event, including:

The Chevrolet Indy Grand Prix presented by shopautoweek.com, where Chevrolet’s new twin-turbo V-6 race engines will compete in the IZOD IndyCar Series
The Chevrolet Detroit Sports Car Challenge where Chevrolet Daytona Prototypes and Camaros will compete in the first GRAND-AM Rolex Series race held on Belle Isle
The Cadillac V-Series Challenge at Belle Isle, where Cadillac CTS-Vs will compete in the second Pirelli World Challenge series race held on Belle Isle
The Firestone Indy Light Series race, featuring the rising stars of open-wheel racing
“Chevrolet has been instrumental in bringing motorsports back to Detroit,” said Penske Corp. Chairman Roger Penske. “The Grand Prix will draw international attention and visitors to Belle Isle – which is one of the most-scenic race venues in the United States. We believe the Chevrolet Detroit Belle Isle Grand Prix will be one of the most-popular races in the IZOD IndyCar Series and will play a major role in continuing the renaissance of Detroit.”

Indy car racing has developed a global audience. The 2011 IZOD IndyCar Series, which concludes Oct. 16, includes 17 events in the United States, Canada, Brazil, and Japan, reaching an estimated television audience of 191 million people in 200 countries.

The Detroit Belle Isle Grand Prix was last held in 2007 and 2008. Based on estimates from the Detroit Metro Convention and Visitors Bureau, those two events combined attracted more than 200,000 visitors, and brought more than $100 million to the Detroit Metro economy.

"We are thrilled to be able to bring the Detroit Grand Prix back to Belle Isle,” said Detroit Mayor Dave Bing. "Thanks to the support of INDYCAR, Penske Corporation and Chevrolet, we will once again host one of the world's most prestigious motorsports events."

For more information and to sign up for tickets to the Chevrolet Detroit Belle Isle Grand Prix, please visit www.detroitgp.com. Learn more about the event through social media by visiting www.twitter.com/detroitgp and www.facebook.com/detroitgp.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
About Penske Corporation

Penske Corporation is a closely-held, on-highway, diversified transportation services company whose subsidiaries operate in a variety of industry segments, including retail automotive, truck leasing, transportation logistics, transportation component manufacturing and professional motorsports. Penske Corporation manages businesses with revenues in excess of $16 billion, operating in more than 1,800 locations and employing more than 36,000 people worldwide.

About INDYCAR

INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in the United States, Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series, and the Road to Indy, a development ladder system for career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Holmatro Safety Team.

Topics: gm

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