Professional motorsports will be back to its home again after four long years. Chevrolet closed the deal with INDYCAR and Penske Corporation in bringing the first ever Chevrolet Detroit Belle Isle Grand Prix. The multi-year agreement will kick off at the historical 2.1-mile road course this coming June 1-3, 2012.
GM North America President Mark Reuss recounted the past particularly between the Indy car racing and Chevrolet. He thinks that the open-wheel racing in 2012 will revive the glory days of racing that happened in Detroit. He also mentioned General Motors’ centennial celebration and also the Indianapolis 500’s significance to this coming event.
The famous raceway will handle four races in three days. It will bring together new big names in the world of open wheel racing to compete in the Firestone Indy Light Series. The 2nd Pirelli World Challenge Race will hold the Cadillac V-Series Challenge on the same venue.
Belle Isle also welcomes The Detroit Sports Car Challenge as part of the three-day fair. In this event, Chevrolet will bring Camaro and Daytona Prototypes to take part in the first GRAN-AM Rolex Series.
Meanwhile, the Chevrolet Indy Grand Prix is officially presented by shopautoweek.com. The new Chevrolet V6 Twin-Turbo race engine will also be included in the IZOD IndyCar competition.
Roger Penske (Chairman of the Penske Corporation) deemed that Chevrolet played a big role in reviving motorsports in Detroit. Belle Isle will once again attract visitors from different parts of the world because of the Grand Prix. In fact, it is among the most famous racing venues here in the US. Penske also believes that the IZOD IndyCar race will feature the Chevrolet Detroit Belle Isle Grand Prix as its much-awaited event in the series.
The Detroit Metro Convention and Visitors Bureau estimated at least 200,000 visitors during the last previous events. It was held sometime in 2007 and 2008. In return, the most populated city in the US fetched more than $100 million in earnings.
Detroit City Mayor Dave Bing also expressed his excitement regarding the arrival of the world’s most prestigious racing event. Nonetheless, the Mayor is delighted from the support coming from Chevrolet, Penske Corp. and INDYCAR in bringing Belle Isle where it should be.
Indy Car racing has gained popularity at over 200 countries worldwide. In 2011, the IZOD Indy Car Series held several events or about 17 races globally from Japan to Brazil to Canada and to the US. This won them about 191 million audience share in television.
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