As this will be BMW's return to Le Mans for the first time in 11 years, there will be much fanfare. In the tradition of specially-painted BMW race cars and street cars, the 2010 BMW M3 GT2 car will have a wild paint scheme by world-renowned American artist Jeff Koons, with the help of the latest 3D CAD software.
The new GT2 car will be BMW's next Art Car and as a tribute to BMW racing and Art Car history, the car will carry the number 79 in honor of Andy Warhol's 1979 BMW M1 Art Car.
It will debut at the Centre Pompidou art center in Paris, similar to what was done with Roy Lichtenstein's 320i Art Car in 1977. Koons described these race cars to be life-like, as they are powerful and have lots of energy.
Koons said that the car owners can "participate with it, add to it and let [themselves] transcend with its energy." He said that his intention is to let his ideas transcend with the car and that the purpose really is to connect with that power.
In 2010, the BMW Art Car phenomenon will be on its 35th year. This trend can be tracked back to 1975 when French driver Herve Poulain asked American artist Alexander Calder to paint his 3.0 CSL race car.
It was revealed that Koon's car will be the 17th BMW Art Car and the sixth made by an American artist. The last Art Car came out in 2007 -- Danish artist Olafur Eliasson's H2R Hydrogen-powered Art Car.
It can be recalled that the last Art Car painted by an American is the 1999 V12 LMR prototype car crafted by Jenny Holzen. This was also BMW's official foray at Le Mans and the company's first and only overall win at Le Mans.