Robby Gordon, piloting a SPEED Energy Class 1500 racecar, won the 2012 General Tire Mint 400 held March 21-24 in Las Vegas, Nevada. Gordon lorded over more than 900 racers from 14 countries worldwide. In close second is Class 1400 winner Rob MacCachren, who came in three minutes later than Gordon. Rounding up the top three is Adam Householder of Householder Motorsports. The 2012 General Tire Mint 400, which drew around 300 professional off-road race teams that competed in 20 classes of vehicles, is an off-road event that covers 400 miles of the Nevada desert. The Mint 400 festivities, which took place on Fremont Street from Wednesday until Friday night, included a number of activities like official Mint 400 party, the crowning of Vanessa Golub-Ferrara as new Miss Mint 400, a "Pit Crew Challenge," and the famous vehicle parade and tech inspection.
Organizers estimate the attendance to top 65,000, including 15,000 who watched the race for free near Jean, Nevada on March 24. According to Mint 400 CEO Matt Martelli, the event is the “biggest off-road race event on the planet," adding that the event was made possible with the support of the off-road racers, their crews and families, as well as fans and spectators. Martelli noted that despite the scale of the event, not a single person was injured.
The 2012 General Tire Mint 400 was covered by Mad Media production crew from both the ground and the air. The production employed 30 seasoned off-road cinematographers, photographers, and producers for the event. It also employed a custom A-Star helicopter fitted with a Cineflex camera system that could capture steady images at over 140mph.