Starting next season at the Formula One, Mercedes-Benz will promote its high performance AMG division. This is why the team’s name will be changed to 'Mercedes AMG Petronas Formula 1 Team'. Mercedes' motorsport boss Norbert Haug said that the new name of the team “fuses the proud traditions of AMG and the Mercedes-Benz Silver Arrows at the pinnacle of motorsport.”
Haug added that BMW is “synonymous with high technology, sporting performance and excitement.” Of the 24 drivers on the grid at the season's final Grand Prix in Brazil, 16 are or were connected to Mercedes-Benz. Aside from being known as a works team, the company’s commitment to Formula 1 includes the customer engine program as well as the supply of the official safety and medical cars.
Ola Källenius, Chairman of Mercedes-AMG GmbH , commented: “The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of Formula One? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track. This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth.”