Škoda Auto is again the main sponsor and the official vehicle partner of the Tour de France. This year’s edition of three-week bicycle race classic will be the ninth time that Škoda is sponsoring the Tour. Jürgen Stackmann, Škoda’s board member for Sales and Marketing, said that the carmaker is excited to again be a part of Tour de France as its main sponsor.
Stackmann noted that Škoda’s humble beginnings were as a manufacturer of bicycles in 1895. He added that Škoda continues to share that success story in the 2012 Tour de France. As the tour’s official vehicle partner, the Prague, Czech Republic-based auto manufacturer will lend a vehicle fleet of around 100 units to France.
Škoda will be deploying its entire current model range, from the Citigo to the Superb, as escort vehicles for the Tour organizers and participant riders. Škoda will also deploy a Škoda Superb to serve as the official vehicle of the Tour de France director Christian Prudhomme. Škoda is also the partner and sponsor of the ‘White Jersey,’ which is given to the Tour’s best rider under 25 years.
The Czech carmaker also supports five professional teams as well as two technical assistance teams. Škoda will actively take part in the advertising caravan, dubbed as “caravane publicitaire.” The caravan drives one to two hours ahead of the race participants and has become a very popular attraction for spectators due to its varied accompanying program.