Toyota hosts news conference to disclose motorsports activities for 2014

Article by Anita Panait, on February 5, 2014

For the first time in four years, Toyota hosted on Jan. 30 a major news conference to disclose motorsports activities for 2014, introduce the drivers and show off the cars involved.  The event is attended by no other than Toyota president Akio Toyoda, a sign that he is set to go on the offensive. The preview was an annual event in Toyota’s calendar until November 2009 when the carmaker announced it was Formula One.

Back then, Toyota had no choice but to withdraw from F1 as it was when the world was suffering from a financial crisis and Japanese carmaker had just posted net loss for the fiscal year ended March 2009. Since then, Toyota has kept a low profile and had to endure unintentional acceleration recalls and the earthquake-tsunami in Japan that substantially trimmed its inventory.

The carmaker, however, made it through and has even recovered its crown as the world’s largest carmaker. Most of all, it is now back on the racetrack. 

The revived preview was graced by Toyoda and his top executives like global r&d chief Mitsuhisa Kato, as well as a group of professional drivers that will pilot Toyota- and Lexus-backed cars on races this year like NASCAR's Kyle Busch and the drivers of Toyota's TS040 Hybrid Le Mans racer and the LFA Code X car at Nurburgring. The drivers were presented at Toyota's Mega Web showroom on the Tokyo waterfront, with the cars being shown off throughout.

Topics: toyota

If you liked the article, share on:

Pin It

Comments

Recommended

Building upon its highly successful racing stint in 2016, Volkswagen gives the Golf GTI TCR a new update. For this year, get ready to see Volkswagen’s Golf GTI touring car...
by - March 17, 2017
The recently unveiled road-going Chevrolet Camaro – the 2018 Camaro ZL1 1LE track-capable sports car – is simply amazing in terms of performance. Already boasting an array of aerodynamic technologies,...
by - March 16, 2017
Seriously, autonomous vehicles are now becoming fast enough to race on the track. This comes after Roborace – hoping to claim the title as the world’s first driverless racing series...
by - March 3, 2017
In racing, driving a quicker and lighter car doesn’t always result in a win. However, such a car definitely has some advantages over other competitors. This could be the reason...
by - February 16, 2017
Yes, Toyota hasn’t joined the WRC since the first generation of iPod was released. For the first time in many years, Toyota comes back and has won its first race...
by - February 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries