NADA survey says that Hyundai, Subaru and Lexus have the most satisfied dealers
By Andrew, 30 Jan, 2012. 0 Comments
2013 Hyundai Genesis Coupe
From a survey made by the National Association of Automobile Dealers, we learned that the most satisfied dealerships are those from Hyundai, Subaru and Lexus. Hyundai took the top spot for the third consecutive survey period while Kia now takes fourth place. Subaru came in at No.2, the fifth straight time that it ended up in the top three. Lexus got third place, falling from No. 2 on the previous survey. The bi-annual survey measures the satisfaction that franchised new-car dealers experience with their automakers. These results were taken from the survey conducted in the summer of 2011, in July and August.
The overall scores were taken from the 12 core questions that assessed dealer attitude in three key areas -- franchise value; automaker policy decisions that influence the dealership; and automaker field staff who visit the dealership. Other automakers that made the top ten are Mercedes-Benz, Toyota, Volkswagen, Porsche and Audi. The tenth place went to Cadillac and Honda with a tie.
Cadillac is the lone U.S. brand to appear in the top 10. But in the survey conducted in the winter of 2011 in January and February, Cadillac was joined by Ford. NADA said that the results of the survey indicated increases in dealer sentiment toward the franchise’s value. In this category, Hyundai is first, Kia is second and Lexus is third. There was also an improvement in the scores in the policy section of the survey, which measures dealers' attitudes toward their manufacturers' policymaking as it relates to the dealers' businesses. Lexus got the No. 1 spot, and was followed by Toyota and Hyundai. NADA said that the dealers of several manufacturers continued to be dissatisfied in considering dealer input before making decisions that affect their stores.
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