New Lincoln MKZ Concept must impress everyone as it got so many people excited
By Andrew, 09 Jan, 2012. 0 Comments
Lincoln MKZ Concept Teaser
A Lincoln concept that displays the new styling direction for the brand will be unveiled this Tuesday at the Detroit Auto Show. This concept has got so many people excited since it’s supposed to signal the brand’s reinvention, according to Blue Oval insiders. This concept is basically the next-generation MKZ – the most affordably priced sedan from Lincoln. The new car will be different from the existing car since it won’t be a dressed-up Ford Fusion. This has been what some of Ford’s officials, including Derrick Kuzak, Ford's global product guru, have been saying.
It will be built on Ford’s new global front-drive platform, which is also used on the Fusion, Ford Mondeo as well as several other models. The production version that will be released later this year will feature the greenhouse, sheet metal, luxurious interior, powertrain tweaks and technology. It will also bear different overall dimensions. In the future, some Lincolns’ wheelbase would be different.
The hood and trunk areas would also be different from those of the Fusion, either being longer or shorter. There are some who share the opinion that to be a true luxury competitor, it has to offer a rear-drive platform like what BMW and Mercedes-Benz have done. But there are some who disagree. For many years, Audi was successful with just a Volkswagen platform and all-wheel drive. Lincoln is banking on this concept after its poor sales last year with just 85,643 units sold, about the same as the prior year. What this MKZ concept needs to offer is styling that raises the excitement for the brand. [source: Autonews]
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