The world premiere of the all-new Santa Fe from Hyundai Motor Co. will be at the New York International Auto Show in early April but you don’t have to wait that long as teaser images of this new model have been released. The all-new Santa Fe (which enters its third generation) is known by its code name DM in Korea but for this new vehicle, the name “Santa Fe” will be retained.
Since the Santa Fe debuted in 2000, it has sold about 2.56 million units worldwide, of which 680,000 units were bought in Korea while 1.95 million units were purchased in other markets.
The new Santa Fe is based on Fluidic Sculpture (Hyundai’s design philosophy) but it also uses a new design concept of its own called “Storm Edge.” This is inspired by the bold dynamic images created during storm formation. The third-generation Santa Fe offers sophisticated and refined lines, which go beautifully with bold and voluminous surfaces, accomplishing a more aggressive and classic appearance than its predecessor. A hexagonal grille is used.
This is the key design cue of the Hyundai lineup. Its two-tone voluminous bottom car body and wider front and rear bumpers result to a futuristic and urban-style SUV image. Its dynamic side character lines improve aerodynamics while it gets a premium image from the emotional details on its exterior deign. This hints of a new design direction for the automaker’s next-generation SUVs.
The core product concepts of the all-new Santa Fe are “Refinement,” “Smartness” and “Practicality.” Hyundai expects it to be a major hit in the worldwide SUV market, providing the best value to customers in all aspects, with its differentiated design, advanced technologies, practical use of space, and good fuel economy.