2014 Hyundai Equus Facelift teased ahead of 2013 New York Auto Show

Article by Anita Panait, on March 8, 2013

The 2014 Hyundai Equus full-sized sedan will feature more-refined interior materials and an improved ride, according to the South Korean carmaker. Hyundai Motor America chief executive John Krafcik said via Twitter that the 2014 Equus will also receive 19-inch “turbine-spoke” rims.

Hyundai said in a statement that the new Equus will also bear changes in its exterior and interior design details, driver displays and safety technologies. The Equus is considered as the carmaker’s most expensive nameplate for 2013 model year, with its high-line Ultimate trim level having a price of over $67,000, including shipping.

Hyundai, however, has yet to divulge pricing details for the 2014 Equus models. Hyundai started selling the Equus in the United States as its flagship vehicle in the fall of 2010, venturing into prestige territory. Hyundai decided not to create a separate brand and dealer network for the Equus and its other premium vehicles, the Genesis sedan and coupe.

This move persuaded dealers to improve their showrooms since Hyundai has required those who wanted to sell the Equus to dedicate showroom space for the car and install special signs and materials as well as lighting.

Hyundai also employed new sales techniques like at-home test drives for potential Equus buyers and valets who pick up Equus units due for service. As a result, Hyundai was able to post a 24-percent increase in sales of the Equus in 2012 to 3,972 units of the Equus. However, Equus’ numbers were still far below the BMW 7 series and the Mercedes-Benz S class, each of which sold over 11,000 units in 2012. Hyundai will unveil the 2014 Equus this month at the New York auto show.

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