Soon, it will be sayonara for Toyota’s Scion brand. However, just as Scion commenced its history with a bang at the New York Auto Show 14 years ago, the brand is closing its doors with another loud beat at the latest iteration of the annual event. Fourteen years ago, Toyota unveiled the Scion brand in New York, launching a number of concepts designed to appeal to younger group of consumers.
For this year, Scion is unveiling its final Kei Miura-inspired tC Release Series 10.0 as well as an exhibit of some of its most impressive project cars at the 2016 New York Auto Show, slated from March 25 to April 3.
In partnership with Kei Miura who is known for his JDM aerodynamic designs, Scion is debuting its final Release Series vehicle for its most popular car, the tC sports coupe.
Wrapped in Barcelona Red, the 2016 tC Release Series 10.0 come equipped with a Kei Miura-designed Aero Kit that includes a front lip spoiler, rear lower spoiler, a deck spoiler and rocker panels. Its Barcelona red finish is contrasted by black-out Scion badges and gloss black alloy wheels.
Moreover, final tC Release Series is provided with TRD performance lowering springs for a lower center of gravity, allowing it to execute quicker turn- in, cornering as well as to provide a better steering response.
The final tC Release Series is also provided with a TRD performance dual exhaust for a deeper and more resonant exhaust note.
Inside, the tC Release Series 10.0 features the same black and red theme found on the exterior, particularly the red accent stitching on sport-tuned seat inserts, steering wheel, shift boot and parking brake cover.
Furthermore, tC Release Series 10.0 comes with Exclusive Release Series carpeted floor and cargo mats and red seat belts as well as a Release
Series sequentially numbered badge. When availed with six-speed manual transmission, the tC Release Series 10.0 has a Manufacturer's Suggested Retail Price (MSRP) of $23,190, when purchased with a six-speed sequential automatic gearbox with paddle shifters, the MSRP rises to $24,340.
The delivery, processing and handling fee is $795. Scion will only sell 1,200 examples of the Release Series 10.0 tC coupes, which could be availed starting June 2016 at Scion by Toyota dealerships.
Scion Vice President Andrew Gilleland remarked that not only is the Release Series 10.0 tC coupe a piece of history, it is also the brand’s best tC ever as it is loaded with elements like TRD performance parts and the JDM Aero Kit.
Other project cars to be displayed at Scion by Toyota’s booth at the New York Auto Show include the 2002 BBx Concept, 2004 FiveAxis speedster xA, 2009 Kogi BBQ Truck xD, 2009 iQ Concept, 2011 FR-S Concept and 2014 Slayer tC.
Gilleland remarked that while a number of Scion fans are sorry to see the brand being transitioned to Toyota, it is the right thing to do. He added that in line with the spirit of Scion, the brand is going out in style.