Fifty years ago in November 1966, Toyota rolled out and started selling the first Corolla in Japan. Two years after in 1968, Toyota commenced sales of the Corolla in the United States. Ever since that fateful year, Toyota has sold over 43 million Corolla cars around the world.
With that figure under its name, the Toyota Corolla has fully cemented its status as the number one car in terms of worldwide sales throughout history. During the 50-year period, the Corolla has been touching lives. For instance, actress Gina Rodriguez drove her Corolla from New York to Hollywood to pursue her acting dreams.
Actress Hannah Simone, meanwhile, had her driving skills learned and honed using her father’s Toyota Corolla. In celebration of this half-a-century milestone and as a tribute to the car that played a vital role in the life of millions of drivers and customers, Toyota has launched the Corolla 50th Anniversary campaign. This campaign is a year-long drive that aims to show how the Corolla was behind more milestones, memories and moments than any car in the world.
For half a century, the Toyota Corolla has been considered a success. Right from its introduction, the Corolla managed to capture the interest of the world, thereby playing a vital role in Toyota’s transformation into a global powerhouse. In just 10 years, annual production of the Toyota Corolla more than doubled from 480,000 units in 1965 to 1.1 million vehicles in 1968.