Audi of America officially launched at the 2017 New York International Auto Show its newest brand, the Audi Sport. Formerly known as quattro GmbH, this new brand is founded on a long and highly successful motorsport tradition. It actually goes all the way back to the 1930s and started with Auto Union’s now iconic “Silver Arrow.” This model then was considered as the world standard when it comes to the racing tracks.
By the 1980s, the company introduced the Audi Quattro and with its permanent all-wheel drive, it managed to perform well in a number of rally competitions. When 2000 came into the picture, Audi fitted its models with new combustion engines and put in new lighting technologies. This resulted in the company winning at Le Mans with a total of 13 victories.
This new brand is expected to display that best of track-tested performance from Audi. Customers should expect quality, innovation, and excellent balance when it comes to driving dynamics. With the launching, the brand revealed as well that a total of 8 new models are slated to be released in the U.S. market over the next 2 years.
In addition to being responsible for developing and manufacturing the R models and the RS versions, this new brand will also have customer racing and corporate motorsports. It will even have performance parts and the Audi Sport collection.
President of Audi of America Scott Keogh revealed that Audi has always been about progress and for the brand in particular, racing has always been where various advancements came from. He added that by unveiling this new brand in the U.S. market, the company is more than excited to offer products that continue to have similar technologies and developments that were all first equipped in motorsport vehicles.
It should be recalled that back in 2016, the company, in conjunction with the GT3 race model, developed the R8 LMS, a production version of the R8. The improvements in the performance of both the R8 and even the R8 LMS are due to the collaboration of the different teams composed of the production car developers, motorsports specialists, and race car engineers. Because of this, the new brand is able to release a race car which uses half of the components inside the production version. These include the multi-material lightweight ASF construction and the V10 engine.
The company revealed as well that aside from the RS 7 and R8, Audi Sport will be releasing the 2017 RS 3, 2018 RS 3, and the 2018 TT RS. For the first half of next year, Audi Sport will be launching the RS 5 Coupe. Inside it will be the newest TFSI bi-turbo 2.9-liter V6 engine capable of 450 hp with peak torque of 443 lb.-ft. This allows the vehicle to go from standstill to 62 mph in 3.9 seconds.