GM to reveal redesigned Chevrolet Impala at New York Auto Show

Article by Christian Andrei, on April 5, 2012

General Motors revealed the long-delayed revamp of the Chevrolet Impala at the New York Auto Show. The 2014 Impala is aimed at bringing the vehicle more upscale, boosting retail demand while regaining fleet sales. The 10th variant of the nameplate was launched in 1958; the next-generation model marks the vehicle's first refurbishment in eight years.

It also marks the car's first platform change since the late 1990s. The Impala has been a few years past due for a redesign because of the deep cost-cutting measures during the bankruptcy and restructuring of GM. But the model has fought on. In fact, its U.S. sales of 171,434 last year far surpassed those of its large sedan rivals. However, they were lubricated by fleet sales, which comprised around three-quarters of its volume. 

Analyst Aaron Bragman at IHS Automotive commented that GM is marking its position in the large vehicle segment with a "significantly better product," which is not a fleet special but a "higher-priced car, a higher-positioned car, a higher-margin car." Vehicle manufacturers rarely reveal an automobile a year prior to its launch for sale because it could adversely affect the present model. However, the risk is lesser if most of the vehicle's purchasers are fleet operators.

GM executives believe that the arrival of the redesigned Impala in showrooms around a year from now will eliminate what even they recognize is the last lingering stain on the vehicle range of Chevy in terms of quality. 

GM wants to take retail market share away from the Toyota Avalon, Nissan Maxima, Ford Taurus and other competitors in the large sedan segment, which has been declining for years since buyers have shifted to crossovers and SUVs. Chevrolet's vice president of global marketing Chris Perry noted that the full-sized category has been "a bit dormant, adding that the entry could "re-spark" some interest in the full-sized sedan.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Considered as a significant improvement over the current model, the all-new 2017 Kia Cadenza has been unveiled at the 2016 New York International Auto Show. For the upcoming model, Kia’s...
by - April 4, 2016
Chrysler is updating its Chrysler 300S model by endowing it with sportier and more aggressive styling through its new Exterior and Interior Sport Appearance Packages. Unveiled at the 2016 New...
by - April 4, 2016
Fifty years ago in November 1966, Toyota rolled out and started selling the first Corolla in Japan. Two years after in 1968, Toyota commenced sales of the Corolla in the...
by - April 3, 2016
Toyota revealed the 2017 Toyota 86 during the 2016 New York International Auto Show. Formerly known as the Scion FR-S, the powertrain and suspension have been upgraded with changes being...
by - March 31, 2016
Soon, it will be sayonara for Toyota’s Scion brand. However, just as Scion commenced its history with a bang at the New York Auto Show 14 years ago, the brand...
by - March 31, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries