GM unveils new look of 2013 Buick Enclave at New York Auto Show

Article by Anita Panait, on April 5, 2012

General Motors has unveiled a revised 2013 Buick Enclave to build on the success of the crossover.  The 2013 Buick Enclave features a new hood and black chrome waterfall grille, highlighted by a new headlamp design and LED daytime running lamps. The rear end of the car features integrated exhaust outlets and LED taillights. 

GM also made sure that the crossover’s interior gets a new treatment. The 2013 Buick Enclave sports ice-blue LED lighting around the dash, more chrome and stitching, and a new center stack that integrates the IntelliLink infotainment system. The new IntelliLink infotainment system will come as standard on the 2013 Enclave after it was introduced on several models in recent months. 

The 2013 Enclave also features the industry's first use of a front-center airbag, which deploys between the front seats to protect passengers in far-side impact crashes.GM will also install the technology for the 2013 model year on three full-sized crossovers: the Enclave, GMC Acadia and Chevrolet Traverse.

According to Tony DiSalle, Buick's vice president of marketing, the company purposively enhanced the vehicle’s look inside and outside and updated its technologies to make it a good fit for luxury crossover owners.

The Enclave is credited with reviving the Buick brand from being on the brink of a collapse. The model was launched in 2007 for the 2008 model year, and continued on to become the brand’s second best-seller after the LaCrosse sedan.

The Enclave was also credited for attracting buyers to switch from non-GM brands. In 2011, GM sold 58,392 Enclaves for a five-percent jump – around 50% of the buyers were conquest customers, according to the company. The 2013 Buick Enclave is currently being shown at the New York Auto Show.

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