Land Rover DC100 Expedition Concept

Article by Christian A., on April 8, 2012

The newest version of the Land Rover DC100 Concept had already been scheduled to debut at the New York Auto Show but it was actually unveiled days before. So far, the Land Rover DC100 Expedition is the toughest version of the concept that previews the next-generation Defender.

The car displayed at the New York auto show is apparently what Land Rover boss John Edwards was referring to when he said that he intended to present the traditional Defender abusability on the new DC100.

The Expedition comes with a new White and orange paint job. Its rugged elements include a winch, snorkel, a roof rack, bull bar, more prominent towing eyes, more black trim and bigger 275/55 Cooper tyres with five-spoke black alloys.

There had been previous versions of the DC100 concept since last September’s Frankfurt motor show. The different versions have been seen as well in Dubai, Tokyo, Los Angeles, Delhi aside from Frankfurt and New York. What Land Rover hopes to get from these presentations is some live feedback on how this model will evolve. The next-generation Defender is expected to arrive in 2015.

Land Rover’s design integrity has a history dating back over 60 years. But the challenge to reinvent and reinvigorate it has been met through two very different concepts, both representing different aspects of Land Rover’s ethos.

Simplicity and Strength

Land Rover’s practice to avoid extra details through the design principle working harmoniously with function is reflected in the bodywork below the waist, exemplifying a purposed, simple surface. All four corners can be seen by the driver through the concepts of a sharply defined shoulder line and near-vertical panels, creating the hallmark Land Rover Command driving position that inspires confidence in so many.

All-terrain concepts and the use of purposed four-square stance can be seen in compact dimensions, 22-inch alloy wheels, and short overhangs. Additional common details refer back to current Land Rover models, including the triangular vent in the front wings, the shoulder line set with bonnet edges, and the doors’ trailing edge set with a prominent handle.

Dependable Design

One can argue that there is not another car brand in the world that garners the same affection and loyalty as Land Rover. From the original Series 1 to the Defender now. An important facet to this appeal is the front-end look. The DC100 Sport and the DC100 is the latest in the Defender’s evolution – continuing the 60-year old appeal of timelessness.

A feeling of openness and honesty were key, as well as emanating reliability, since Land Rovers are vehicles for the most extreme conditions. The DC100 shows this best through its signature twin round headlamps and resolute grille. With the DC100 Sport, the classic Land Rover appearance becomes more assertive and performance-focused.


The platform’s modularity and flexibility are illustrated in the extremely different above-the-waist designs. The DC100’s shape can be recognised instantly among the generation, and, just like the original Land Rover and the Defender before it, the DC100 can be at home by an English village green or travelling through a lava field in Iceland.

Topics: land rover, concept

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