New York Auto Show: 2011 Hyundai Equus

Article by Christian Andrei, on April 1, 2010

Hyundai is ready to make a statement in the luxury cars segment with its new reveal, the 2011 Equus. The new Hyundai's flagship can easily join the competition of the most appreciated luxury sedans of the world.

The new sedan is developed on Hyundai's world-class rear-wheel-drive architecture and breaths premium in all levels, starting with its design lines and continuing with performance and advanced technologies.

The Equus is powered by the famous 4.6L Tau V8, capable of 385 HP with premium fuel or 378 with standard fuel. In terms of high tech the car features a lane departure warning system, electronic air suspension, smart cruise control and a Lexicon audio system. Equus presents a perfect 52/48 front-to-rear weight distribution which helps the driver to handle the vechicle easier.

The rear-wheel-drive architecture also helps to reduce interior noise, improves the drive and reduces the weight of the chassis's structure.

The powerful 4.6 L V8 engine, which received two times the prize for Ward's 10 Best Engine, in combination with a ZF 6-speed automatic transmission with SHIFTRONIC underlines the high performance of the new Equus, reaching 60 miles in less than 6.4 seconds.

The new MY2011 Hyundai Equus will be arriving at chosen dealerships this summer, with hopes that the luxury sedan will be able to redefine the concept of luxury for traditional premium vehicle buyers. Hyundai intends to match every aspect of luxury that other premium carmakers could offer in their sedans like performance, amenities, design, technology and ownership experience.

Thanks to its stiff yet lightweight body structure, the luxury sedan boasts of being able to deliver an improved ride and handling. This was achieved by using high-tensile steel in vital parts in the unibody, giving the Equus higher dynamic torsional rigidity and a lower body structure weight without sacrificing interior space.

Just like its rival luxury sedans, the Equus comes with technological features such as electronic air suspension, smart cruise control, lane departure warning system and a Lexicon audio system.

According to John Krafcik, president and chief executive of Hyundai Motor America, the Equus represents a higher level of Hyundais’ formula for intelligent luxury.

He said that the carmaker applied certain engineering lessons learned with Genesis. He remarked that by bringing a new level of customer experience, Hyundai could help people distinguish its definition of luxury from those of traditional premium brands.


Underpinned by Hyundai’s rear-wheel-drive architecture, the new Equus is the third premium vehicle made by the South Korean carmaker that takes advantage of flexibility of this platform. In Equus’ case, it is underpinned by a lengthened Genesis architecture, as it is around 7.2 inches longer than Genesis (203.1 inches vs. 195.9 inches).

Because of the fact that it features a 52/48 front-to-rear weight distribution, the Equus is very easy to handle and to steer.

At the core of the new Hyundai Equus is the 4.6-liter Tau V8 engine that develops an estimated 385 hp ad 378 hp, when using premium and regular fuel, respectively. It also provides an estimated 333 lb-ft of torque when using premium fuel and 324 lb-ft when using regular fuel.

In fact, when running on regular fuel, the Tau V8 develops almost the same power as rival engines fitted in the Lexus LS460, Mercedes-Benz S550, and Audi A8. When running on premium fuel, the Tau V8 delivers more power than those rivals.

A two-time Ward's 10 Best Engine awardee, the Tau 4.6-liter V8 engine is mated to a ZF 6-speed automatic transmission with SHIFTRONIC manual control. This powertrain combo is enough to allow the Equus to accelerate from zero to 60 mph in less than 6.4 seconds.

Press Release


Hyundai aims to break down the barriers of owning a luxury car with the introduction of its all-new flagship, the 2011 Equus. Equus will compete with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience when it arrives at select Hyundai dealerships late this summer.

"Equus takes Hyundai's formula for intelligent luxury to a new level," said John Krafcik, president and CEO, Hyundai Motor America. "We've applied the lessons in engineering excellence we've learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands."

Equus broadens Hyundai's lineup of premium vehicles and like Genesis, is built on Hyundai's world-class rear-wheel-drive architecture. It is powered by the award-winning 4.6-liter Tau® V8. The Tau inside the Equus will produce an estimated 385 horsepower using premium fuel and 378 horsepower using regular fuel. With technology rivaling more expensive luxury sedans, Equus showcases features such as a lane departure warning system, electronic air suspension, smart cruise control and a Lexicon® audio system.


When Genesis was introduced, Hyundai promised that its rear-wheel-drive architecture would spawn more products in other segments. Equus is the third of those products, this time riding on a lengthened Genesis architecture. Equus is 7.2 inches longer (203.1 inches vs. 195.9 inches) than Genesis. Equus boasts an excellent 52/48 front-to-rear weight distribution for exceptional handling and more refined steering characteristics.

Equus reduces interior noise levels and improves ride and handling with a stiff, light weight body structure. The use of high-tensile steel in critical areas in the unibody provides Equus with significantly higher dynamic torsional rigidity and a lower body structure weight despite having a spacious interior cabin.


Headlining the Equus' performance capabilities is Hyundai's Tau 4.6-liter V8 engine, a two-time Ward's 10 Best Engine winner, mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control. The Tau V8 delivers an estimated 385 horsepower and 333 lb-ft of torque (378 horsepower and 324 lb-ft using regular fuel) to fit the demands of luxury consumers. This powertrain combination will launch Equus to 60 miles per hour in less than 6.4 seconds. On premium fuel, the Tau V8 produces more horsepower than the powerplants found in the Lexus LS460, Mercedes-Benz S550, and Audi A8 and nearly the same power as these competitors on regular fuel.


The design of the Equus is handsome and pleasing to the eye. The rear-end treatment is progressive with bold taillights, strong shoulders and an overall look of precision. This look is accomplished through fully-integrated asymmetrical exhaust tips and rear LED turn signal indicators. The side silhouette is refined, with character lines that accent the rear fenders. Up front is a subtle horizontal radiator grille and well-proportioned headlamps with jeweled detailing. LED turn signals are inside the HID headlamps along with an adaptive front lighting system with white LED position lamps. The lower air intakes are bold and add to the positive reaction of the overall design. To assist in parking, and navigating blind corners and alleys in urban driving, there is an optional forward-view cornering camera integrated into the grille.


The busy executive as well as the couple heading out on the town will feel right at home in the 2011 Equus due to abundant luxury touches and passenger comfort features. This ambience begins with superior quality of materials and design layout. The leather upholstery, Alcantara® headliner, natural wood trim and leather-wrapped French-stitched instrument panel showcase the richness of the Equus interior.

The seats are designed with adjustable driver thigh support, plenty of width, great range of adjustment, and heated and cooled functionality. Thermoelectric devices located in the seat backs and bottom cushions provide control for heating, cooling and humidity. There is ample leg and head room for drivers over six-feet tall and an optional massaging driver seat. In fact, Equus has more leg, head and shoulder room in the front and rear seats than the Lexus LS460.

The driver's cockpit boasts an abundance of features and premium services. The Driver

Information System (DIS) provides navigation, XM Satellite Radio, HD Radio technology, hands-free Bluetooth telephone system and much more.


Driving dynamics are a critical element in every luxury sedan, and the Equus offers first-rate ride and handling characteristics without traditional compromises. Equus' electronically controlled air suspension meets the challenge of the wide variety of road surfaces drivers face everyday. For drivers who enjoy a firm ride and more stability when cornering there is a sport setting with additional body control. For customers who wish their ride to be a little on the softer side there is a normal setting for more ride compliance.

In urban areas, the Equus is easy to maneuver and park, thanks to excellent steering and its electronic parking assist feature. While the Equus is large, it doesn't feel over-sized or clumsy, that's due to its 37.7 foot turning circle and variable-effort steering system.

On winding country and mountain roads, Equus benefits from the precise wheel control delivered by its five-link front and rear suspension geometry. This geometry is maximized through Continuous Damping Control (CDC) which continually monitors road and driving dynamics and adjusts damping force accordingly. The standard 19-inch chrome alloy wheel and tire package with staggered width (P245/45R19 front P275/40R19 rear) tires offers excellent gripping power and precise control.


Maintaining Hyundai's emphasis on delivering leading safety technology, Equus boasts world-class active and passive safety features to help prevent accidents, and maximize the well-being of its occupants in the event of a collision. The Equus continues the Hyundai tradition of offering key safety technologies, with features such as Electronic Stability Control (ESC), nine airbags, electronic active head restraints, lane departure warning system and smart cruise control. Equus even has a Vehicle Stability Management system (VSM) that optimally manages ESC, the electronic parking brake, smart cruise control and the seatbelt tensioning system for optimal safety.

Equus' total of nine airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags, roof-mounted side curtain airbags for both front and rear outboard seat occupants and a driver's knee airbag.

Hyundai's lane departure warning system offers a warning light and chime after a one- second lane departure, and adds a haptic warning via the seatbelt after a three second lane departure.

Smart cruise control automatically manages the Equus' speed through the braking and throttle systems to maintain a specified following distance selected by the driver.

The electronic parking brake with automatic vehicle hold enables the parking brake to hold the vehicle automatically when the vehicle stops, and deactivates as soon as the gas pedal is pressed.

Equus has an optional camera located on the front grille and a standard camera on the rear decklid. These cameras help detect how close objects are when parking. Distance is indicated on the in-dash LCD monitor.

Equus is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). The 13.6-inch front rotors have four-piston fixed calipers and the rear brakes feature 12.4-inch rotors with single floating piston calipers.


Hyundai Genesis and Equus offer a Lexicon-branded state-of-the-art audio system featuring LOGIC 7® technology. The Lexicon surround sound audio system includes a 13-channel digital amplifier and 17 speakers producing 608 watts of sound in 7.1 discrete surround sound audio. Equus also offers the clarity of digital HD Radio technology, XM Satellite Radio and iPod®/USB integration.


The Equus will launch with a starting price in the mid $50,000 range.

If you liked the article, share on:


Login or Create new account to add a comment!


Considered as a significant improvement over the current model, the all-new 2017 Kia Cadenza has been unveiled at the 2016 New York International Auto Show. For the upcoming model, Kia’s...
by - April 4, 2016
Chrysler is updating its Chrysler 300S model by endowing it with sportier and more aggressive styling through its new Exterior and Interior Sport Appearance Packages. Unveiled at the 2016 New...
by - April 4, 2016
Fifty years ago in November 1966, Toyota rolled out and started selling the first Corolla in Japan. Two years after in 1968, Toyota commenced sales of the Corolla in the...
by - April 3, 2016
Toyota revealed the 2017 Toyota 86 during the 2016 New York International Auto Show. Formerly known as the Scion FR-S, the powertrain and suspension have been upgraded with changes being...
by - March 31, 2016
Soon, it will be sayonara for Toyota’s Scion brand. However, just as Scion commenced its history with a bang at the New York Auto Show 14 years ago, the brand...
by - March 31, 2016