New York Auto Show Preview: 2012 GMC Yukon and Sierra Heritage Editions

Article by Christian Andrei, on April 2, 2012

The 2012 New York Auto Show is where the 2012 GMC Yukon, Yukon XL and Sierra Heritage Editions would make their debut. It was on this same event 100 years ago that the GMC name had been seen first on a truck. These special models will get the commemorative exterior badges on their doors, featuring the original GMC logo design that was used on the 1912 range of models such as the gas- and electric-powered trucks meant for the most demanding early drivers.

The words “Heritage Edition” surround these words. The 2012 Heritage Editions will be available on Sierra 1500 Crew Cab, Yukon and Yukon XL models in SLT trim. It will be offered in three colors: a new, exclusive Heritage Blue ($195), White Diamond ($995) or Onyx Black (no added cost).

The interior colors for the Yukon are Ebony and Light Tan. The Heritage Edition package on the Sierra is priced at $2,645 on top of the SRP. For the Yukon and Yukon XL package, you only need to add $1,970. It costs $1,820 for the Yukon XL ¾-ton model.

The costs for the premium paint colors listed are in addition to the package prices. Tony DiSalle, U.S. vice president of GMC Marketing, said that the GMC brand may look forward all the time but it is now taking the time to celebrate 100 years of the GMC name.

Sierra and Yukon were picked to represent its heritage since they are two of the longest-running and most-respected nameplates. GMW was created in 1912 when the Rapid Motor Vehicle Company merged with Reliance and Randolph to become the brand that’s now famous for its trucks, crossovers and SUVs. GMC is the No. 2 General Motors brand of the four in terms of size. If it was considered a stand-alone manufacturer, it would be the No. 10 biggest automaker in the U.S. when it comes to total vehicle sales in 2011.

Press Release

2012 GMC Yukon and Sierra Heritage Editions Debut

It is no coincidence that the 2012 GMC Yukon, Yukon XL and Sierra Heritage Editions will debut at the New York Auto Show. A century ago, the GMC name first appeared on the front of a truck at this very same event.

Commemorative exterior badges on the doors of these special models feature the original GMC logo design that debuted on the 1912 range of models, which included gas- and electric-powered trucks designed for the most demanding among early drivers. The script is surrounded by the words "Heritage Edition."

2012 Heritage Editions will be offered on Sierra 1500 Crew Cab, Yukon and Yukon XL models in SLT trim. Three colors will be available – a new, exclusive Heritage Blue ($195), White Diamond ($995) or Onyx Black (no additional cost). Interior colors for the Yukon are Ebony and Light Tan.

Each Heritage Edition model offers its own differentiating content. The Sierra Heritage Edition full-size pickup includes:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- Chrome door handles, mirror caps and door moldings
- 20-inch chrome-clad aluminum wheels
- Convenience package with rear park assist, adjustable pedals, Universal Home Remote, EZ-Lift locking tailgate and rear wheelhouse liners
- Rear-vision camera

The Yukon and Yukon XL full-size SUVs are equipped with:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- SLT-2 Equipment Package with 10-way leather memory seats, headed second-row seats with power release, power-operated liftgate and heated side mirrors
- Additional content – including 20-inch wheels – is optional

For Sierra, the Heritage Edition package adds $2,645. The Yukon and Yukon XL package adds $1,970 to the suggested retail price, or $1,820 for the Yukon XL ¾-ton model. The charges for premium paint colors listed above are in addition to the package prices.

"The GMC brand always looks forward, but this day provides an opportunity to celebrate 100 years of the proud GMC name," said Tony DiSalle, U.S. vice president of GMC Marketing. "Sierra and Yukon are two of our longest-running and most-respected nameplates, so it makes sense to use them to represent our heritage."

GMC was formed in 1912 when the Rapid Motor Vehicle Company merged with two others – Reliance and Randolph – to become the brand known today for trucks, crossovers and SUVs. GMC is the second largest of the four General Motors brands. If it were a stand-alone manufacturer, it would be the 10th-largest automaker in the United States in terms of total vehicle sales in 2011.

GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

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