Scion unveils FR-S Release Series 1.0 at 2014 New York Auto Show

Article by Christian Andrei, on April 19, 2014

Scion has unveiled its FR-S Release Series 1.0 at the New York International Auto Show, drawing on track history and the known expertise of Toyota Racing Development (TRD). Available only in 1,500 examples, the FR-S Release Series 1.0 boasts of improved features like a custom-designed aero kit with a rear spoiler and side fender garnish as well as highlights like the TRD Quad Tip Exhaust System, TRD lowering springs and Smart Key with Push Button Start.

Scion Vice President Doug Murtha remarked that it is fitting that the first Scion FR-S Release Series draws on TRD heritage that inspired the FR-S design. He remarked that FR-S fans will sure appreciate the side spoilers and lowered stance provides “a look and feel meant for the track” at a price meant for them."

The Scion FR-S Release Series 1.0 can be availed with either six-speed manual gearbox or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management technology.

The FR-S Release Series 1.0 also features TRD steering wheel, TRD shift knob, black seats with T-pattern, HID headlamps with LED daytime running lights, dual auto AC and TRD logo cargo mat.

Each of the examples will feature a sequential release series badge (1 of 1500) that is inlayed on its aluminum shifter surround plate.

The Scion FR-S Release Series 1.0 is available in bright Yuzu exterior finish. It will arrive in dealerships in August and will have a manufacturer's suggested retail price (MSRP) starting at below $30,000, excluding the delivery, processing and handling (DPH) fee of $755.

Press Release

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe's racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.

With just 1,500 Release Series 1.0 vehicles produced, FR-S enthusiasts must move fast to own the limited edition coupe. Striking with a coat of Yuzu exterior paint color, the Release Series 1.0 comes equipped with enhanced features from Toyota Racing Development (TRD), including TRD Quad Tip Exhaust System and TRD lowering springs. Other highlights are the custom-designed aero kit with a rear spoiler and side fender garnish. Highlighting its exclusivity, each vehicle contains its sequential release series badge (1 of 1500) inlayed on its brushed aluminum shifter surround plate.

"The Scion FR-S Release Series 1.0 is the ultimate tribute to motorsports history that not only has the looks for the track, but also brings that energy into the driver's seat," said Scion Vice President Doug Murtha.

Additional FR-S Release Series 1.0 features include:

  • TRD steering wheel
  • TRD shift knob
  • Black seats with T-pattern
  • HID headlamps with LED daytime running lights
  • TRD logo cargo mat
  • Smart Key with Push Button Start

A full walk-around video of the Scion FR-S Release Series 1.0 can be viewed on Scion's official YouTube channel.

The FR-S comes with either a six-speed manual transmission or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. The Manufacturer's Suggested Retail Price (MSRP) is $29,990 with a manual transmission or $31,090 with an automatic transmission, excluding the delivery, processing and handling (DPH) fee of $770. For more information about the FR-S Release Series 1.0, visit www.scion.com/FRSRS.

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